Digital Marketing

What is Digital Marketing?

• Digital Marketing is the promotion of products or services through the use of one or more forms of electronic media.

• It is an extremely broad topic which thousands of different avenues such as SEO, PPC, Mobile Apps, Social Media and many others that can are fundamental for any business success.

Why is it so popular?

• The power of the mobile is so advanced now that there are officially more mobile users than desktop users. (SmartInsights, 2014)

• Mobile contracts and data plans are now widely accessible with a very low cost in comparison to desktop internet plans.

• Having said that, it would be silly to discount the desktop users who still obtain a significant online presence.

The Power of Digital Marketing

• Digital marketing enables you to reach the right customer, through the right message at the right time….

• By going digital there is no limit to the amount of prospects you can reach.

• By having an online presence, it gives you the power to communicate, engage and interact through your brand.

A number of different avenues

• Search Engine Optimization• Social Media Marketing• PPC Campaigns• Email Marketing• Content Marketing

So what do I do?

• Every business no matter how big or small needs a digital marketing strategy.

• Work within your budget, available time frame and your experience.

• Start small and work your way up. 1 Facebook post a day, or a couple of emails here and there is all a fundamental part of communicating your brand.

Any questions?

• We have been helping a number of businesses develop a powerful digital marketing strategy.

• Please do not hesitate to contact us if you have any questions.

• www.portsmouth-marketing.com• 02392 449 621