1. Digital Fitness Trimming the Digital Fat in 2015
2. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Be Found Online is a values based, analytically-driven
digital marketing agency obsessed with helping advertisers drive
more revenue, more cost effectively through a broad offering of
solutions. Seasoned Team Avg. 5 years experience 35 Team Members
& Growing Full Service Digital Marketing Agency Paid Media -
Paid Search, Display, Social Ads, Video Organic Media - SEO, Social
Media, Content Supporting Analytics, Email, Marketing Automation,
Local Search About Be Found Online
3. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Todays Exercise Schedule Its all about Goals! Analysis
& Analytics. Where do you want to go? Getting Started Audits
& SEO - Workouts for your Core Pump You Up Content for Maximum
Muscle Cool Down Takeaways & Quiz
4. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Goals Goals Goals
5. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Analytics Establish goals early & leave the basics
behind. Continually track key metrics in order to make data-driven
decisions for your SEO strategy. Key Metrics: Acquisition Overview:
Analysis of traffic flow from channels as a result of Digital
efforts Behavior Analysis: Landing page performance, page load time
report, and events flow Conversion Monitoring: Review goals and
data associated with funnels Audience Analysis: New vs. Returning,
Frequency & Recency, Engagement Mobile Usage: Measure
conversions & changes in mobile, tablet, and desktop device
usage target appropriately
6. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Dashboards & Reporting Examples KISS Anyone can
create a supercrazyuseless report Create meaningful dashboards
& reports
7. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Fitness Tips for Analytics Analytics is your FitBit,
but it wont do the work for you! Have an end game establish short
& long-term goals Use analytics to make informed decisions for
your Digital Fitness Program Create reports that demonstrate
value!!!
8. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Getting Started Working Out Your Core
9. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Where do you stand? Assess your health before you
start! Assessment Indexation Performance Content & Keywords
Technical Customers Competitors
10. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC 2015 SEO Challenges Pandas, Penguins & Pigeons
Indexation Crawl Issues Content Page Load Time Mobile-friendly
(4/21/15!)
11. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Fitness Tips for SEO Foundation Focus on Goals!!!
Implement SEO best practices Meta Optimization Internal Linking
Robots.txt XML Sitemaps Indexation Keep an eye on Google Content
& More Content Little things lead to long term gains in the
digital gym!
12. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Pump You Up! Bulk Up With Content
13. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Content Marketing PUMP UP Your Site! Build brand
awareness by frequently creating meaningful content
14. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Content Marketing Rx Prescription to Pump up Your
Content 1. Build the Calendar a. Themes b. Authors c. Outlets 2.
Develop the Content a. Products b. How Tos c. Case Studies 3.
Execute 4. Track Big Muscle Takes More than Blog Posts Videos
Infographics Interviews Demos/Case Studies
15. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Cool Down
16. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Beefcake Question Do you remember who these people are?
A) Richard Simmons & Jillian Michaels B) Tony Little &
Suzanne Somers C) I dont know they were before my time!
17. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Quiz Question #1 What should you include in a site
audit? A) Indexation analysis B) Keyword targets C) Competitive
analysis D) Page load time E) All of the above
18. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Quiz Question #2 When are you done? A) When our
priority keywords rank #1 on the search engine B) When I send my
CMO an executive summary report C) When Im creating 4 pieces of
content each month D) Never!
19. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Takeaways Set goals! Know what you want to achieve Get
Started! Doing the little things can lead to big payoffs in the
digital gym. Get Huge! Results dont happen overnight, but the right
mix will help you achieve better results.
20. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND
ONLINE, LLC Stay in Touch Me Steve Krull Phone 773.904.1182 Us Be
Found Online Phone 877.553.6863 Site www.BeFoundOnline.com Twitter
Twittter.com/BeFoundOnline Email [email protected] LinkedIn
www.LinkedIn.com/in/SteveKrull