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BBM 401BBM 401
DEVELOPING ADVERTISING STRATEGY AND CREATING THE ADVERTISING
MESSAGE
Submitted bySubmitted by:-:- NeetuNeetu
Developing Advertising Strategy
Advertisingstrategy
Creating Creating advertising advertising message message
selecting selecting the the advertisinadvertising mediag media
Creating the Advertising Message
Steps in creating effective advertising messages
Message strategy
Creative concept
The idea that will bring the message strategy to life in a distinctive and memorable way and guide specific appeals to be used in an advertising campaign
Characteristics of the appeals include:
Message ExecutionThe message execution should be:
Message execution captures the target market’s attention and interest and can include the
following execution styles:
EXAMPLEEXAMPLE