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This is a class that I teach through the GTCC Small Business Center to Entrepreneurs who are looking to start businesses, expand, and hone in on their target customer and message. This workshop is 2 hours long and includes interactivity that will allow attendees to have an understanding of their target client and how to seek them based on the message that their business provides.
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What is Marketing?
1. The process of communicating the value of a product or service to customers.
2. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.
3. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Why do we Market?
Who do we Market to?
What is the end result we WANT to have?
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
What Does Your
BOAT Look Like
RIGHT NOW?
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Business Obligations Attitude Tasks
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
http://youtu.be/Hzgzim5m7oU
What is the Most COMMON
Element in the World?
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
WATER
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
RESOURCES
CAPABILITIES
DISTINCTION
COST
OR
DIFFERENTIATION
ADVANTAGE
VALUE
Model of Competitive Advantage
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
SWOT ANALYSISIn
tern
al
Exte
rnal
Helpful Harmful
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
Tools You Can Use
Create a Boilerplate about Yourself & your BusinessConsistent Message with a Tagline
20 second impact statement = What Issue You Solve? 60 second commercial = How you Solve the Issue & Differentiate?
Memberships, Networking, EngagementChisa D. Pennix-Brown, MBA Lady Bizness, Inc.
What Does Your
BOAT Look Like
In the Next 3 Months?
Chisa D. Pennix-Brown, MBA Lady Bizness, Inc.
Business Obligations Attitude Tasks
What was your Show Up & Show Out! Moment of the Day?
Additional Questions & Comments
Please Complete your Surveys.
Thank You for the Investment of Your Time & For Allowing me to be your
Captain!
Chisa D. Pennix-Brown. MBACEO of Lady Bizness, Inc.
Show Up & Show Out!
