Decrease your Bounce

Rate to Increase your

Revenue

Karol Pokojowczyk from Colibri.io

The bounce rate represents the

percentage of your visitors who

enter the site and left the site

rather than continue viewing

other pages within the same site.

Each page on your site will have

a special bounce rate and also

an exit rate.

The problem is just that when

people bounce, they enter

through a page and leave

through the same page without

having visited any other pages.

Let us take an

example to make it

more clear:

A person finds your site’s, looks

around, but clicks away; that’s a

bounce.

But if someone finds your

homepage, clicks on your “About

Us” page, and then clicks back to

your homepage before exiting,

that’s not a bounce, but exit.

Let’s take

another

example:

Two websites selling the same

thing. They get also the same

number of visitors and have

nearly the same conversion rate.

The only difference is the bounce

rate. Normally a bounce rate

should be between 50 and 60

percent,

so lets say the first one has 60

percent the second one only 30

percent.

For the 1st page this means in

practice hat 400 of 1,000 visitors,

want to see what the site has to

offer.

Typical conversion rates are

between 2% and 4%, so of those

400 visitors, between 8 and 16

people will make some purchase.

Let’s say that the other site has

this 30 percent bounce rate,

meaning that 700 of 1,000

visitors keep staying on the site.

Keeping in mind the 2 to 4

percent conversion rate, Site B

hs a revenue opportunity

between $7,000 and $14,000.

That’s a whopping 42 percent

increase in revenue! Over the

course of a year, that translates

to up to $180,000 from simply

reducing bounce rate!

So let’s start to

reduce your

bounce rate!

Avoid Pop-Ups

People will turn of your page

quite fast if they see a Pop-up.

Pop-up ads annoy people and

usually they disrupt the user

experience.

Use Intuitive

Navigation

Don’t make your visitors feel

dumb for not providing them with

clear and obvious paths to get

the content they may be looking

for.

Use a great

design

Design your page for your target

audience. Design has become a

legitimacy signal

and the lack thereof can directly

impact visitors (and prospects)

perceptions of the quality of your

business and services.

Speed

If your website is working slow,

many of your visitors will just

close the page, that is sure-

nothing really effects bounce rate

like having a web page that takes

10 seconds to load.

Color Contrast

Contrast between colors can

make a dull story into an exciting

one and conversely

can turn the most exciting content

in the world into a palette of

indiscernible whites and grays if

not given proper consideration.

Open External

Links in New

Windows

This is an incredibly simple

concept that is still often

overlooked, but if you’re going to

link out to a resource on your

website,

make sure you have it open a

new window instead of

redirecting the user off your site.

Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on

GrowthHacker.am. Find out more:

Decrease your Bounce Rate to Increase your Revenue

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO