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These slides break down Wordpress tactics to decrease your bounce rate, increase on-site engagement and move users down the sales funnel. They were presented at Milwaukee Wordcamp 2014
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DO MORE WITH YOUR TRAFFIC:
Defeating Bounce Rate and Bringing Visitors Back with Wordpress
It Doesn’t Matter Who You Are!
Things I love: Pro Wrestling Inbound Marketing Coffee
@HeyBeardsly
My Job
How Can This Be Better?
Do It.
Customer Retention
Repeat customers spend 67% more than new customers
Increasing customer retention by only 5% can increase profits 25-95%
Source: Harvard Business School Study and Study from Manta
Website Retention Users who visit two
pieces of content are 50% more likely to return.
Many conversions do not occur on the first visit.
Source: Chartbeat Study titled “Are Your Visitors Likely to Come Back.” Image from Social Fresh
Bounce Rate and Engagement
Two Kinds: Bad
Users Not Finding What They Need (Not Satisfied)
Good Users Finding Exactly What They Need
(Completely Satisfied)
Google Analytics Engagement Google Analytics can be deceiving.
Better Data Comes From …
Other Services Kissmetrics Hubspot Chartbeat Crazy Egg Many, many
more.
Determining Your Status Quo
Be selective when using GA engagement data:
Look at Traffic Sources Cross Reference with
Webmaster Tools Behavior Flow and Exit
Pages
And Avoid This: http://youtu.be/ruLQDpdQi4A?t=22s
Do More With Your Traffic
Things I Won’t Cover But Things that Matter
Speed Quality Content
Readability Reading
Level Hemingwa
y App
Readability Physical Ability to Read Your Content
Font size change from 10px to 13px (Search Engine Journal)
Readability Please the
Scanners! 79% of Readers
are scanners.
Subheadings Images Bullets and
Numbers Linking and
Bolding
Utilize Your Content Give Them More!
Fixed Navigation
Related Content - Data 1 Month
3 Months
Contextly Related Posts Straight-Forward Setup Complete Editorial Control Allows For Internal Promoted Links
Jetpack Related Posts Simple, Easy Setup Clean Design Limited Control
Fly-in Related Content Add This
No editorial control. UpPrev
Some basic control options
Nrelate Flyout Multiple Options to
Choose Content
Google Plus Mobile Mobile Specific Recommendations Control of Content Please the Almighty Google
Google Plus Mobile
Other Related Content Options Microkids Related
Posts Nrelate Outbrain Related Posts Slider Yet Another Related
Posts Plugin
Pop-ups Yep, they suck.
70% of users rated irrelevant pop-ups as the most annoying form of advertising.
Yep, they work 44.71% increase in
conversions. 14.47% increase in
conversions. 3 Months:
Awesome Pop-ups Targeted Actions
Page specific pop-ups Emails subscribes vs. white papers Squeeze page pop-ups
Track and Adapt Check which types of content are the pop-
ups performing well on. Keep the Content Fresh!
Pop-ups for Wordpress Optin Monster Ninja Pop-ups
Internal Linking Link Logically. Think of the people.
Not SEO. Do Your Links Add
Value?
Bad Internal Linking
Useful 404 Pages Provide Links to
Most Important Pages
Offer Live Search Offer User Option
to Report Broken Link
Bad
Bad
OK
Good!
Good!
Thank You Pages Thanks, we’ll be in touch
soon!
These people are the cream of the crop! Treat them like it.
Awesome Thank You Pages
1. Confirmation2. Next Steps3. Remind Why You’re Awesome4. Show Them People5. Social Media and Email Lists
Other Quick Ones Remarketing/Retargeting
Detailed Segmentation Roost Push Notifications Live Chat
Manually move users down the sales funnel. Lazy Load 3rd Party Content Target=“_blank”
Thank you!
NOW GO DO MORE WITH YOUR TRAFFIC!
