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Twitter Card Analytics
Welcome back, Twitter Card enthusiasts! This post is the second in our two-part series
about using Twitter Cards to drive engagement and boost traffic to your website and
blog. If you haven’t yet checked out the first part, we strongly recommend that you read
it first before continuing with this post.
Earlier, we told you about the wonders of Twitter Cards. We showed you that Twitter
Cards add a rich media experience to Tweets including links to your content, and that
you don’t need to be a developer to implement them on your digital assets. Now, we’ll
walk you through the Twitter Card analytics dashboard, giving you an overview of its
features and showing you where to focus your time and energy.
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Twitter Card Analytics Dashboard
Features
Twitter Card Analytics
Your Twitter Card analytics make up a single tab on your overall Twitter Analytics
dashboard, and to gain access, you simply need to activate your first Twitter Card.
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Snapshot The first feature you’ll see on your Twitter Card analytics dashboard is an overview of how
Tweets with your Twitter Cards have driven link clicks, as seen in the image below:
The Snapshot feature shows you the number of tweets across Twitter (posted by anyone)
linking to your Twitter Cards, as well as the amount of impressions they received and the
resulting number of link clicks. In the smaller circles, you can see the number of tweets
linking to your Twitter Cards originating from Twitter accounts you own.
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Change Over TimeThe next feature you’ll see on your Dashboard is a graph that shows you how the overall
data in your Snapshot has changed over time. You can customize the date range to show
how tweets with your Twitter Cards affected impressions and URL clicks.
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Card TypesFurther down your dashboard, you’ll find a comparison of the top performing Twitter
Cards you have implemented that drove clicks, as seen in the image below.
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Card TypesThis feature allows you to see the types of Twitter Cards driving the most results so you
can focus on the most successful ones moving forward. The grey bar shows you the
average click-through rate for each card type across other sites, while the orange bar
shows your data.
The remaining sections—Links, Influencers, Tweets, and Sources—show you the top
performing links to your Twitter Cards, top accounts tweeting links to the content you’ve
implemented Twitter Cards on, the top performing tweets featuring links to your content,
and the sources your influencers tweeted from, respectively.
These features help users assess just how much engagement and traffic they’re driving to
their intended content through their Twitter Card implementation. For more tips on using
Twitter to help you boost your inbound marketing and reach your business goals, check
out our posts on Twitter Polls and the benefits of Twitter Advertising.
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