代购 Daigou is not a dirty wordChina Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney

ChAFTA

Collecting Free Trade Agreements Australia has a multilateral FTA with New Zealand and ASEAN countries. Bilateral FTAs are in force with Chile, Korea, Japan, Malaysia, New Zealand, Singapore, Thailand and the United States. Signed with CHINA and Trans Pacific Parntership

Australia’s Two Way Trade with China 2013-14

% SHARE OF TOTAL TRADE

23.9% 21.8% 13.8%

YEAR ON YEAR % GROWTH

5 YEAR TREND% GROWTH

C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5

Australia’s Tea Change C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5

Shifting demographics with increased Chinese and Indian migration Mapping Multicultural Melbourne

Understanding Australia’s Chinese CommunityC H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5

Old school connections. Second and Third generation

Power brokers

The allure and power of international students - misunderstood

International Students

Migrant community - seeking to connect with local Australian culture

Influencers Not just a single Chinese community - many different teams

Diversity

$OCIAL CURRENCY

代购 Daigou

Buyers Agents make up 91% of the 855,000+ Australian products and services listed on TaoBao

代购

Buyers Agents in Australia C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5

BUYERS AGENT

澳大利亚AUSTRALIA

4,650 Buyers Agents in Australia

advertising Australian products

The dangers of daigou C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5

Backlash from local market Fake goods - repackaged Branding and translation issues

The opportunity C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 1 5

Authenticity Not being in China Unique Value Proposition - Clean & Green - Innovation - Quality - Exclusivity

Rules & Regulations

Crowded Market

Swim with the locals

OVER TO YOU

Q&A

C H I N A D I G I T A L C O N F E R E N C E - S y d n e y N o v 2 0 1 5

代购 Daigou is not a dirty wordChina Digital Conference - 11 November 2015 - Four Seasons Hotel Sydney