Karl Wirth, CEO, EvergageApril 1, 2016

How to Boost Conversions

with 1:1 Personalization

CONFIDENTIAL

@Evergage

Welcome

twitter.com/evergage

linkedin.com/company/evergage

Karl WirthCEO

Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions of their visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data.

About Evergage

How To Drive Conversions

@Evergage

Lowest Common Denominator Best Experience for ALL

ANALYTICS A/B TESTINGWEB DESIGN USABILITY

@Evergage

DIFFERENT PERSONAS

DIFFERENT RELATIONSHIPS & JOURNEYS

DIFFERENT INTENTDIFFERENT INTERESTS

Each Visitor is Unique

Acquire Post-Purchase

Repeat/LoyalistEngage Purchase

@Evergage

The VERY BEST Experience for ME

PERSONALIZATION

@Evergage

We live in a Netflix world

Acquisition

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Personalize Based on Visitor’s Location

@Evergage

§ 38% conversion lift

Personalize Based on Visitor’s Persona 38%

@Evergage

Personalize Based on Visitor’s Industry 34%

@Evergage

§ 900%+ conversion lift

Personalize Based on Referring Source 900%

@Evergage

Trending in your Geo: 11%

Engagement & Conversion

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Showcase Previously Viewed Products: 13%

@Evergage

Personalize Search for Every Visitor

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Avoid the App Store Challenge: 20%

@Evergage

Keep Visitors On Your Site Longer

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Relevant Email Capture: 14%

@Evergage

Use Weather to Present Relevant Offers: 23%

@Evergage

Promote Bundles Based on Visitor Intent: 20%

@Evergage

Present the Next Desired Call to Action: 27%

@Evergage

Deliver Content Recommendations: 32%

@Evergage

Make every page of the site a landing page

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Present Destination-Relevant Offers: 17%

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Show Abandoned Cart Reminders

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Cart Recovery Upon Return Visit

Upsell & Cross Sell

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Targeted Upselling: 71%

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Cross-Channel Pre-Flight Upgrade Offer

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Promote Ancillary Travel Packages

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Recommend Products or Content: >10%

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Recommend Similar Products or Content

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Targeted Cross-Sell

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Complete the Look

Long-Term Relationship

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Personalized Boutique

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Remind Repurchases

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Recognize and Reward a Past Purchaser

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Ask a Shopper for a Review

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Proactive Support

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Present Progressive Profiling Surveys

@Evergage

Present Progressive Profiling Surveys

@Evergage

The VERY BEST Experience for ME

PERSONALIZATION