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Karl Wirth, CEO, EvergageApril 1, 2016
How to Boost Conversions
with 1:1 Personalization
CONFIDENTIAL
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@Evergage
Welcome
twitter.com/evergage
linkedin.com/company/evergage
Karl WirthCEO
Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions of their visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data.
About Evergage
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How To Drive Conversions
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@Evergage
Lowest Common Denominator Best Experience for ALL
ANALYTICS A/B TESTINGWEB DESIGN USABILITY
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@Evergage
DIFFERENT PERSONAS
DIFFERENT RELATIONSHIPS & JOURNEYS
DIFFERENT INTENTDIFFERENT INTERESTS
Each Visitor is Unique
Acquire Post-Purchase
Repeat/LoyalistEngage Purchase
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@Evergage
The VERY BEST Experience for ME
PERSONALIZATION
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@Evergage
We live in a Netflix world
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@Evergage
Personalize Based on Visitor’s Location
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§ 38% conversion lift
Personalize Based on Visitor’s Persona 38%
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@Evergage
Personalize Based on Visitor’s Industry 34%
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§ 900%+ conversion lift
Personalize Based on Referring Source 900%
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Trending in your Geo: 11%
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Engagement & Conversion
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@Evergage
Showcase Previously Viewed Products: 13%
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Personalize Search for Every Visitor
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Avoid the App Store Challenge: 20%
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Keep Visitors On Your Site Longer
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Relevant Email Capture: 14%
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Use Weather to Present Relevant Offers: 23%
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Promote Bundles Based on Visitor Intent: 20%
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Present the Next Desired Call to Action: 27%
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Deliver Content Recommendations: 32%
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Make every page of the site a landing page
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Present Destination-Relevant Offers: 17%
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Show Abandoned Cart Reminders
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Cart Recovery Upon Return Visit
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Upsell & Cross Sell
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Targeted Upselling: 71%
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Cross-Channel Pre-Flight Upgrade Offer
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Promote Ancillary Travel Packages
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Recommend Products or Content: >10%
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Recommend Similar Products or Content
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Targeted Cross-Sell
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Complete the Look
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Long-Term Relationship
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Personalized Boutique
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Remind Repurchases
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Recognize and Reward a Past Purchaser
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Ask a Shopper for a Review
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Proactive Support
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Present Progressive Profiling Surveys
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Present Progressive Profiling Surveys
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@Evergage
The VERY BEST Experience for ME
PERSONALIZATION