Why Crowdfunding?

• Engaging and game-like way to fundraise• Transparency around goals and outcomes• Public, collective effort – community building• Promotion & Brand awareness• Great for events/product launches/MVPs• Market validation, test ideas• Empowering for entrepreneurs and

communities – your own solution• Start now! You create your own success.

What makes an effective campaign?

• Focused• Specific• Tangible

Your story should demonstrate:

Credibility + Passion + Pragmatism

•One where people are central to winning the campaign

•Mobilise the community as a movement and your campaign as an amplifier.

Empower anyone, anywhere with a great idea to create new futures for their communities.

Communities

• Why this (issue)? – why should supporters care about your project?

• Why you? – what’s your story? What makes you/your team credible to make this project happen?

• Why now? – what’s unique or important about this moment?

• What’s in it for them? – how will a supporter benefit from being a part of this project? Good feelings, connectedness, rewards, social change?

What’s your story?

The Asylum Seeker Resource Centre’s mobile market lets the public buy fresh local

food while subsiding fresh produce for asylum seekers

Rewards• Acknowledgement • Experience based• Swag/merchandise • Products• Sponsorship • Access to services, mentoring• Donated rewards

“Rewards were very tricky for us.

We have users across the world,

so it was important that we

avoid shipping where possible.”

-Alistair Martin, RipeNear.Me

Consider ALL of your assets and resources!

• One where people are central to winning the campaign

• Mobilise the community as a movement and your campaign as an amplifier.

Empower anyone, anywhere with a great idea to create new futures for their communities.

Consider

Make your rewards relevant

Find rewards which do double-duty

Create unique “money can’t buy” experiences

Have a decent number of levels (minimum 3)

Can you fulfill rewards in a reasonable time frame?

Promo strategies:- - Limit number of available rewards- - Add more rewards during a Live

Campaign

Harmoneat started Myanmar’s first food truck

to promote diversity, tolerance, and trust.

Make a Video

• Videos shouldn’t be more than 3 minutes long

• Heart counts for more than production quality

• Make sure YOU appear in your video.

• Use music to help make the emotional connection.

• Offer a clear call to action.

• Always include a link to your campaign in your video

RipeNear.Me is a web application that allows anyone, anywhere to share or sell produce

that they grow themselves.

What To Do Before You Launch

• Build your community before you launch your campaign

• Crowdsource ideas for your campaign

• Start spreading the word• Plan, plan, plan• Recruit Ambassadors

Social Media

• Choose the right social media

platform or platforms for your

campaign

• Grow your social media connections

• Target key people to talk to about

your campaign

Before You Launch

Social Media

• Update your supporters daily

• Use key campaign milestones to encourage

donations.

• Create different pieces of communication for each

milestone.

• Make sure you respond to questions.

• Thank your supporters with a personal email and a

social media mention where appropriate.

After You Launch

The Compost Ninjas project created a rooftop garden to grow food for the school kitchen.

CERES Fair Food buys from local farmers and grocery makers and spends the profits on environmental

education programs.

Uberfoods by Grow Yo! created an EcoGarden system

to minimize the inputs and labour required to grow food.

Grow Your Own Farm to Table are making food more

accessible to families in low income neighborhoods

Why StartSomeGood?

1. We’re dedicated to helping social impact ventures

2. We provide personalised service, not just a website

3. Our unique “tipping point” model is designed for social

ventures

4. We have the highest success rate in social venture

crowdfunding

5. We live our values

6. We’re truly global

PLUS: Get the eBook! growit.startsomegood.com