Proudly Buy Wayne Beer For Having Their Logo Here

Creativity On Tap

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AKA Bono’s Hats and How To Have A Shit Load Of Ideas

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AKA Bono’s Hats and How To Have A Shit Load Of Ideas

ALL OF THE TIME!

Before We Get Started

https://commons.wikimedia.org/wiki/File:Start_From_Zero.jpg

There Are 2 Things I Really Don’t Like About Presentations

There Are Two Things I Really Don’t Like About Presentations

1. Dictionary Definitions Of The Main Concept Of The Presentation

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1. Dictionary Definitions Of The Main Concept Of The Presentation

2. Intro Slides And Stuff About The Speaker

1. You Don’t Need A Definition –People Aren't Dumb

1. You Don’t Need A Definition –People Aren't Dumb

2. Nobody Gives A Shit About The Speaker – They Want To Learn

Cool Stuff

So

Let’s Define Creativity

And

A Little Bit About Me

A Little Bit About Me

A Little Bit About Me

Blah…Blah…Blah…

A Little Bit About Me

Blah…Blah…Blah…

Blah…Blah…Blah…

I Would Like To Talk About Me For A Little Bit, Though

I Would Like To Talk About Me For A Little Bit Though

This Is What I Was Doing

Classics Like These

Oh And White Text On A White Background

I wish I could fly right up to the sky but I can’t

Yes, There Was A Hidden Message On The Last Slide

Times Have Changed

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(Stock) Designers

(Stock) Designers

• Infographics• Email campaigns• Website designs• Logos

(Stock) Designers

• Infographics• Email campaigns• Website designs• Logos

(Stock) Developers

(Stock) Developers

What are you looking at?

I definitely belong in this photo.

(Stock) Developers

• Templates• Interaction Design• Creating frameworks that idiot

SEOs like me come up with

(Stock) Developers

• Templates• Interaction Design• Creating frameworks that idiot

SEOs like me come up with

(Stock) SEO and PPC’ers

(Stock) SEO and PPC’ers

• Fresh copy• Blog ideas• Interesting ads• New link building techniques• New ways of saying the same

thing over and over

(Stock) SEO and PPC’ers

• Fresh Copy• Blog Ideas• Interesting Ads• New link building techniques• New was of saying the same

thing over and over

All The Content

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IT’S ALL CONTENT

IT’S ALL CONTENT

So, How Do We Deal With This?

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Hats

Hats

Hats

Edward De Bono

White Hat

Not the SEO one

This is the input; the gathering of information

Red Hat

This is the hat that is associated with emotions.

The ability to express feelings without judgement or justification.

Black Hat

Risk assessment and critical thinking

Yellow Hat

Positive logical.

How can something be put into action?

Green Hat

The hat of the creatives and new

ideas, new possibilities.

Blue Hat

Defining the problems and what is being thought about.

Not Everyone Likes Edward De Bono

"I'd need to find my blue hat before I'd be capable of thinking or acting outside the box my current red hat places me in.

He's made a career out of getting self important alpha-male CEOs to pay him to tell them to listen to a variety of ideas. Some people would suggest big companies employ a diverse range of people to facilitate that, but he realised he couldn't make money that way so spouted shit about lateral thinking and the power of pretending to wear hats. Why bother employing genuinely creative people if you can get your wage slaves to sit in a meeting pretending to be creative while wearing green fucking hats."

Think About Taking Action

We Talked About It Last Time

No Action Equals No Results

http://boom.tips/yes-yes-yes

Ditch The Corporate And Get It To Apply To You

Here Is How We Have Been Using These Hats Concepts At Boom

White

Gather All The Things

We Use Trello

We Use Trello

We Use Trello

http://boom.tips/steal-artist

Red

Let Go Of Inhibition

We Use 6-3-5 Brainwriting

6 People

3 Ideas

5 Minutes

6 Rounds

108 Ideas in 30 Minutes

You Can Also Do It Online

http://635.tecmark.co.uk/

10 rounds, 30 seconds per round, 57 ideas generated in less than 15

minutes

Look – They Can Be Added To Trello

Black

Peer Review

We Use Convo

It’s Also Good When You Are At The Design Stage

Yellow

Cross Department

We’re Working On This Bit ;)

We’re Working On This Bit ;)

https://twitter.com/RichRogersIoT/status/914577613300965377

Green

The Fun Bit

The Fun Bit

Woodpeckers

Woodpeckers

Mind Mapping

Coggle

https://coggle.it

Chunking Up And Down

What Is This Part Of? What Is This An Example Of?

What Purpose Does This Have?

Chunking Up And Down

What Is An Example Of This? What Is A Component Of This?Who/What/Where Specifically?

http://neomam.com/interactive/chunking/

Blue

Processes, Frameworks And Checklists

We Have Covered This Before

Processes

Checklists

Frameworks

http://boom.tips/van-halen-decisions

It Isn’t About Bono’s Hats

We Come Back To Michelle’s Quote

Take What People Have Come Up With Before

Take What People Have Come Up With Before

Twist It To Fit Your Needs

Take What People Have Come Up With Before

Twist It To Fit Your Needs

Don’t Re-invent The Wheel

Change How You Look At It

This Is Rory Sutherland

This Is Rory Sutherland

https://www.ted.com/talks/rory_sutherland_perspective_is_everything/

Change How You Look At It

Make Your Life Easier

And You’ll Always Have Ideas

Thanks!