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My presentation on Creative Content Marketing at SES London 2014. From on page marketing to doing outreach. How to harness creativity to create the best campaigns, that will also benefit SEO.
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#SESLon @LisaDMyers
Creative Content Marketing
#SESLon @LisaDMyers
Creative Content Marketing can be: On page, Off page AND on someone else's page…
#SESLon @LisaDMyers
It is NOT just written content.
It can be: images, videos, reports, research, infographics, apps, articles…..
#SESLon @LisaDMyers
Creative Content is all about great ideas.
#SESLon @LisaDMyers
“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” – Albert Einstein
#SESLon @LisaDMyers
I need a volunteer!
#SESLon @LisaDMyers
A person sits down on a chair on stage. She asks person to put out their arm and hold it there to test their strength. She then talks about how we used to believe that the Earth was flat, now we now it’s round. She asks the volunteer whether they believe the earth is flat or round. Then she asks the person to pretend they believe that the earth is flat, and say out loud “the earth is flat”. Volunteer puts her arm out and as Lisa pushes it goes down. The volunteer lost strength physically by saying something she didn’t really believe. Then Lisa asks the volunteer to think about something that makes her happy, a good memory. She tests the strength of the arm by pushing it down again and the volunteer doesn’t budge. Strong. She then asks to think about something that makes the volunteer angry, volunteer puts her arm out, Lisa pushes it down; and the arm goes down. AGAIN she lost strength. Lisa says “Basically if we are made to do something that we don’t believe, or think negative thoughts it makes us weaker physically! Imagine what it does to our mind!”
#SESLon @LisaDMyers
Great ideas comes from passion and
belief.
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No one thought the computer mouse was much of an idea until Steve Jobs got hold of it.
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“Bohoo” blogger outreach doesn’t work anymore.
Wait, what?
You mean: shit blogger outreach doesn’t work. Guess what? It never did.
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This doesn’t mean you shouldn’t target or work with bloggers.
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TOPICS that you care about WILL ALWAYS do better!
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Ben loves cycling
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Matt loves Art
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Josie Loves Fashion
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If you at first can’t find a way.
Try again.
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We should be professional labyrinth walkers. Don’t give up when you meat a dead end, there is always a way out.
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Give them what they need
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Social Shares:
By getting socialshares to the pagewhere we have a linkwe are enforcingtrust and quality ofthat link!
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Link Attraction
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Attract links by using the right angle and solid execution.
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Work smarter, not harder.
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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
Inspiration: the awesome @DaveTrott
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Think like a 50s Ad Agency
and execute like a geek.
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#skateseeing
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Embed codes!
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#SESLon @LisaDMyers
#SESLon @LisaDMyers
http://www.hotelclub.com/sk8seeing/skateseeing-east-london-video.html
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Increasing Creativity
My inspiration for the demonstration earlier was taken from this course, which I really recommend :
http://www.uniquemind.co.uk/
Or read this book http://goo.gl/bFJn3m
