E-COMMERCEPRODUCT PAGESThe Good, The Bad & The Ugly

The Good

Source: https://www.therubberfloorstore.co.uk/

Up-sell opportunities

Distinct call-to-actions

Clear pricing

Awesome product pictures of options

Customer reviews

Copy for conversion(Don’t think about the quantity, its QUALITY)

Another Good One

Source: http://www.amazon.co.uk/

Clear call-to-actions

Quality & detailed content

Array of product images

Conversion bar

Build customer trust through delivery details,pricing and stock levels

REVIEWS, REVIEWS, REVIEWS

Now You Have The Good,

Get Ready For The Bad

The Bad

Source: https://groceries.morrisons.com/

Lots of white space

No related products or up-sell opportunities

Unclear call-to-actions

NO checkout facility

Lack of images

NO Reviews

No call to action below the scroll

Another Bad One

Source: http://www.warwickshireclothing.com/

Broken on page navigation

Poor page layout

Limited product content

NO Reviews (again)

No related products

Lack of images

A single call-to-action

As your teacher would say

"Could do Better"

And Now for The Ugly...

Source: http://www.lingscars.com/

Cluttered Confusing

Not every product page will beperfect but you can get close...

Here are 5 simple tipsfor creating a strong

product page

1. Cut the ClutterOnly show what is necessary

2. Clear Calls-to-ActionColours, font & positioning

3. Implement Awesome Product Pictures

Multiple images & variety required

4. Clear and ConciseContent

Think quality, NOT quantity

5. Build customer trustreviews, reviews, reviews