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Your Easy Web Solutions
Helping Your Business Succeed Online
Day 1Alexei Kouleshov
Who I Am
• Internet Marketing Strategist• Google Adwords Certified Partner• Infusionsoft Partner• Author• Create PT Wealth Digital Marketing
Achievements
• Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues• Luggage Direct – Doubled and Sold• Best Client in Last 12 Month - $2.1M• Trade Businesses – Changing Models
Where Did It All Start?
Agenda For Next 2 Days
• 3 Elements Of Marketing• Your Website• Hot Seat• Tracking• Traffic Driving Strategies• Outsourcing• Strategy
What is Marketing?
• Media – WHERE?• Market – WHO?• Message – WHAT?
Types of Media
• Print• Books• Magazines• Newspapers
• TV• Radio• Internet• Defined by device
Market – Ideal Client
• Who is your client?• Location• Age• Gender• Married?• Kids?• Income• Interests
Who is Your Ideal Customer?
• 5 Minute Exercise
Message – Start Of Conversation
• Offer• Headline• Description• Urgency• Credibility• Point of difference
• Call To Action• What is the next step?
Message – Start Of Conversation• Offer• Headline• Urgency/Discount/Value• Point of difference
• Call To Action• What is the next step?
• Extra• Credibility• Guarantee/Testimonials
Let’s Look At SomeExamples
Message Needs To Address
• Clients• Wants• Fears• Frustrations
Message Focus
• Problem• Solution• Education• Direction
• Desire/Ego• “Nice to have” vs “Must Have”• Peer Pressure
Wants, Fears and Frustrations - Message
• 5 Minute Group Exercise
Product/Service – Trigger Points
• Price• Value• Benefits• Features• Point of Difference• Outcome
• Discussion - Exercise
Your Marketing
• Offer• Urgency Factor• Aimed At Target Market• Addresses Wants, Fears and Frustrations• Where Do These People Spend Their Time?
• Lunch Exercise
Product/Service – Trigger Points
• Price• Value• Benefits• Features• Point of Difference• Outcome
Let’s break for lunch?
Your Website
• Do you have a website?• Is it good?• How do you know if its good or bad?• Who has a better website?• Why?
Website
• Action Point In Your Marketing• Easy To Follow• Mobile Friendly• Easily Updated (CMS)• Reflects Your Brand/Personality• Content is King
Website – Types Of Pages
• Statics Pages• Doesn’t change• Around 250-300 words
• Blog Posts• Short• Journal format• Dated• Categorised
Website – Static Pages
• Home• About• Services• Contact• Privacy Policy• Disclaimer
Website – Key Elements
• Structure• Content• Setup
Website – Page Structure
Website – Content
• Based Around Keywords• Headline• Body• Images• Meta Title & Description• Optimal setup (SEO)
Keyword Planner Tool
Click here to go to Google Keyword Planner
Landing Pages
• Single Call To Action• Aimed At One Product/Service• Tailored To Target Market• Keyword/Interest Focused
• Eg. Sage Apartments
Website - Tracking
• Unique Visitors• Pages Per Visit• Time on Page• Bounce Rate• Goal Conversions
• Google Analytics
Website – Google Analytics
• Multiple Actions – Computer Alliance• Enquiry Driven – Conveyancing Solicitors
Let’s take a break?
80/20 Principle
Pareto Principle
• 80% Of Your Results Come From 20% Of Your Efforts• 20% Of Your Business Is Where Real Profit Is• Niche With Niche
Hot SeatLead Generation Interview
Questions?
Tomorrow
• Traffic Driving Strategies• Marketing Budgets• Tools• Special Guest• Outsourcing• Strategy
