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Presented at Atlanta Metropolitan State College Career Workshop. Students learned the basics of a sales pitch, how to meet people and use social media effectively.
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Network, Navigate & NurtureConversation, Connections, Content
Networking
A group of qualified individuals or support system, which you share information or exchange products or services.
ConversationThe Pitch
Conversation
0List your skills, interest, accomplishments (products or services).
0What do you want people to know about you?0Create your pitch or brand statement (1-2
sentences).
Conversation
0Examples: 0My name is Michelle Ngome, I am a marketing
student looking to focus on marketing strategy and social media.
0My name is Michelle Ngome, I am an account executive for T-Mobile and manage a $10,000 portfolio.
0My name is Michelle Ngome, author of Network, Navigate & Nurture an insightful perspective on networking quickly.
Conversation
0Tips0Brand Statement – quick, informative and
flexible.0Research company or individual.0Ask for business card.0Wrap up – Thanks for your time and best of
luck with your future endeavors.
ConnectionsFind Influencers
Connections
0Create a list of influencers based on:0Academia 0Profession/Experience0Company0Organizations0Events
Connections
0To the right list where can this person be located?0 Email0 Phone Call0 Company0 Specific organization or event0 Mutual friendships0 Mutual interest0 Social Media
Connections
0Social media can be your best friend if you use it Effectively! How to reach Influencers:
0LinkedIn – send a nice message and connect.0 Ask for an introduction through a mutual connection.
0YouTube – comment on influencers videos.0Blog – comment on influencers post.0Twitter – quick and direct post.
0Share and retweet influencers info.
ContentOffline to Online
Content
0Your social media content is an extension of your brand.
0LinkedIn – 0Professional, resume builder0Add your classes, skills,
organizations/involvement 0Share articles0Join groups
Content
**Keep in mind that recruiters may check your social media profiles or Google you when they receive your resume.
Takeaways
1. Conversation – brand statement to inform people about your interest.
2. Connections – Make yourself available to meet influencers.
3. Content – Use LinkedIn and post clean content on social media platforms.
Connect w/ Me0Michelle Ngome 0Network, Navigate & Nurture: The Equation
to Strategic [email protected]
0Social Media0Twitter/Instagram: @Line250FB: NetworkNavigateNurture0#NetworkNavigateNurture
