Content Marketing In The Era of Infobesity

Jessica GioglioHead of Content LabSprinklr

We Are Marketing In An Era of Infobesity

Every48hours

The Volume of Content Shared is Unprecedented

Every48hours2003to

BeginningofTimeThesameamountof

contentisproduced-Google

So, How Do You Stand Out?

EmbraceaCustomerCentricvs.SalesCentricContent

Strategy

89%ofcompanieswillcompetemostlyoncustomerexperienceby

2016-Gartner

Why This Matters

Therightcontentstrategycan

createabetter,more

memorableexperiencewith

yourcompanythatdrives,

loyalty,affinityandresults.

Develop Thought Leadership That Adds Value

143 pages on Slideshare

106,000+ views

Keep Your Community Updated On Trending Topics

Relevant industry breaking news & trending topics

Drive Leads In A Customer Centric Way

The ask = email address The value = LinkedIn makeover

LeverageVisualsToTellYourStory

Visuals Are Processed 60,000x Faster Than Text Alone

You only have 2.8 – 8 seconds to capture

someone’s attention!

Visuals Drive Higher Engagement With LinkedIn Updates

Videoscanincreaseengagementby74% Photoscanincreaseengagementby147% 100%ofthetop50mostengagingstatusupdatesonLinkedIninAprilincludedeitheranimage,link,orvideo

Keep Visuals Original, Eye-Catching & Informative

Less stock photos – more

original content

Quotes Inspire & Make Your Story Shareable

Visualize Data In A Unique Way

Target Content To Relevant Audiences

YouTube & Slideshare Can Help Tell More Robust Stories

Don’tJustDevelopContent–CreateExperiences

Citi Connect: Professional Women’s Network

116,000+ views

Topic: Why Successful People

Ask For Help

L’Oréal: Are You In?

L’Oréal: Are You In?

Key Takeaways

Putcustomerneedsandinterestsatthecenterofyourcontent

strategy

Shrinkingattentionspanscallforhigh-qualityvisualsthattella

story

Contentcandomorethanjustmarketing–itcanhelpcreate

memorableexperiencesthatdrivebrandloyalty.

Thank You & QuestionsJessica GioglioHead of Content LabSprinklr