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Content Marketing: DO or DIE!#creatosome / 18.9.2015
Artem Daniliants / LumoLink
LumoLink is a digital marketing agency that specializes in web technology and online marketing
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Quick facts
• Founded in 2010
• Offices in 4 countries
• Finland (Oulu and soon Helsinki)
• Russia (Saint-Peterburg)
• Estonia (Tallinn)
• Ukraine (Kharkov)
• About 20 people personnel
• International clients from North America, Europe and Russia
• Google AdWords and Yandex Direct certified
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Our clients range from one-man companies to large multinational concerns
Our clients
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Online Marketing
Web & mobile technology
Online marketing in Russia
– Wikipedia :)
“Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire
and retain customers.
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Creating content on YouTube
https://www.youtube.com/watch?v=e_JKCcs8rv8
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“Opi ja vaikuta” training
http://www.ouka.fi/oulu/ajankohtaista/uutiset-ja-tiedotteet
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Lumemo iOS mobile application
https://itunes.apple.com/app/lumemo-advanced-voice-memo/id1022857257?mt=8
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– LumoLink’s content marketing strategy
“Our mission is to help businesses succeed online”
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We want to help <target segment> in <market/country/area> to <value for customer>
Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner/Home
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Google Trends
www.google.com/trends/explore
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Create content
• Choose the right format for you: blog, video, presentations, audio etc
• Choose the right platform: blog on your site, video blog on YouTube etc
• Use of images
• Create catchy headlines using keywords relevant to your business
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Create a clear sales funnel and measure it
• Define a clear goal (=conversion)
• Setup Google Analytics conversion tracking
• Measure how many conversions each content piece creates
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Promote your content
• Make sharing content easy
• Make sure to optimize your social media metadata
• Contact social media influencers
• Use paid advertising in social media
• Partner up with other companies
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Turn it into never ending process
• Automate as much as possible: BufferApp.com, Google Analytics email reports, Google Alerts etc
• Create a content marketing calendar
• Outsource content creation where it makes sense
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Get in touch!
email: [email protected] tel: +358 50 40 44 299
www: www.lumolink.com
SlideShare: http://www.slideshare.net/lumolink Twitter: https://twitter.com/lumolink
YouTube: youtube.com/lumolink
Thank you!
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