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www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com
June 2015
Consumer Snapshot
www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
June 2015
consumer
spending
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sentiment
consumer sentiment
month-over-month, confidence perks up a point, with nearly half (49.7%) feeling
confident/very confident in the economy
very confident/confident in chances for a strong economy {adults 18+}
Source: Prosper Insights & Analytics
13 month summary
consumers maintain the elevated sentiment triggered when gas prices began to decline in
late 2014
this month’s reading represents an 18% increase over Jun-14
42.2%
49.7%
30%
35%
40%
45%
50%
55%
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sentiment
confidence climbs
consumers’ current sentiment represents a solid
improvement over recent years and continues to track ahead of pre-recession Jun-07
Source: Prosper Insights & Analytics
very confident/confident in chances for a strong economy {adults 18+}
consumer sentiment
month-over-month, confidence perks up a point, with nearly half (49.7%) feeling
confident/very confident in the economy
13 month summary
consumers maintain the elevated sentiment triggered when gas prices began to decline in
late 2014
this month’s reading represents an 18% increase over Jun-14
43
.9%
18
.8%
49
.7%
0%
10%
20%
30%
40%
50%
60%
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strategy practicality & focus on needs {adults 18+}
practical purchases while confidence ticked upward this month,
practicality remains stable compared to May
continued focus on needs
more than two out of five consumers (44.8%)
maintain needs-based spending plans, a slight increase compared to Jun-14, but remaining consistent with 2015 readings
Source: Prosper Insights & Analytics
in June, 37.4% maintain pragmatic purchase intentions, continuing the downward trend
that began late last summer
40.2%
37.4%
44.1%
44.8%
30%
35%
40%
45%
50%
55%
I have become more practical and realistic in my
purchases
I focus more on what I NEED rather than what I WANT
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pump price relief
Source: Prosper Insights & Analytics
gas price impact {adults 18+}
with gas prices trending below $3/gallon, consumers continue to feel the relief on their budgets
spending
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
0%
10%
20%
30%
40%
50%
60%
Ju
n-1
4
Ju
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4
Au
g-1
4
Se
p-1
4
Oc
t-1
4
No
v-1
4
De
c-1
4
Ja
n-1
5
Fe
b-1
5
Ma
r-1
5
Ap
r-1
5
Ma
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Ju
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5
Adults 18+: No major impact
Gas Price (U.S. All Grades Avg for Week)
half (50.9%) concede that gas prices are having “no major impact” on their spending this month
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spending financial plans over the next 3 months {adults 18+}
Source: Prosper Insights & Analytics
debt, savings remain at forefront
increasing confidence, decreasing practicality over the past year haven’t dampened
consumers’ conservative financial focus
20% 25% 30% 35%
Pay down debt
Increase savings
Jun-14 Jun-15 pump price relief
with gas prices trending below $3/gallon, consumers continue to feel the relief on their budgets
half (50.9%) concede that gas prices are having “no major impact” on their spending this month
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consumer spending outlook
Source: Prosper Insights & Analytics
Prosper Consumer Spending Forecast, year-over-year change {adults 18+}
while the overall m/m outlook is relatively flat, the Prosper Consumer Spending Forecast suggests that y/y spending momentum may pick up into summer
discretionary spending plans for dining out, home improvement, décor, furnishings appear
particularly bright this month
spending
debt, savings remain at forefront
increasing confidence, decreasing practicality over the past year haven’t dampened
consumers’ conservative financial focus
pump price relief
with gas prices trending below $3/gallon, consumers continue to feel the relief on their budgets
half (50.9%) concede that gas prices are having “no major impact” on their spending this month
0%
1%
2%
3%
4%
5%
6%
7%
May-15 Jun-15
Overall Staples Discretionary
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Pam Goodfellow Consumer Insights Director
Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com
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