Introduction to Psychology

Presented to:

Miss Rabia HabibPresented by:

Mujtaba Hassan

Hafiz M Haris Hashmi

Sheikh M Abbas

Sheikh M.Awais

Junaid Farooq

Muzamil Sarwar

Company:

“HP” “Nikon”

Theme of Presentation

Introduction Industry Information Brand Logo Brand Color Effect of Color Color Psychology of Blue Conclusion

Introduction

HP (styled as hp) is an American multinational information technology corporation

Its headquartered in Palo Alto, California, United States

It is the world's leading PC manufacturer company in the World

Industry Information

Founded in january1,1939

Founders are Bill Hewlett, Dave Packard

Products include Computer hardware, Computer software, IT services, IT consulting

Industry Information(contd.):

Area served (World Wide)

They have 317,500 Employees in (2014)

They have generated US$ 111.454 billion revenue(2014)

Brand Logo

HP logo remains the same as it is at present since the day HP began its passage

This logo is well-recognized all over the world of technology.

Brand Color

The HP logo uses only blue and white color

These shades give a portrayal of loyalty, trust and intelligence

Is the safest color to use in most applications, implying honesty, trust and dependability.

Effect of Color

Blue reflects the loyalty and precision among the people

This color reflects that the brand is very popular in the World

It also shows that the people trust on the brand

Color Psychology of Blue

Blue relates to one-to-one communication

Speaking the truth through verbal self-expression

The color blue is idealistic, enhancing self-expression

Color Psychology of Blue(contd.):

It inspires higher ideals

This color most preferred by men

Conclusion

Shows the popularity of brand and it’s trustworthy in the market

Blue color in HP logo show loyalty.

The color blue is idealistic, enhancing self-expression and ability to communicate individual needs and wants

Theme of Presentation

IntroductionIndustry InformationCompany LogoBrand colorColor psychology of yellowReasonConclusion

Introduction

Headquatered and Specializing.

Established on 25 July 1917.

Manufacturer Of Optical Lenses.

Nineteen factories and 23000 Employees.

Industry Information

The Industry is consumer electronics.

It area covered is worldwide.

Their products are cameras, binocular telescope.

Their headquarters in Japan and Tokyo.

Industry Information(contd.):

The company type is basically public.

The company revenue is 887.5 Billion.

The employees working in the company is 24,409.

The company founded in Japan 97 years ago.

Company Logo

The nikon logo consits of a yellow background.

Yellow color represents depth and passion.

Brand Color

Our company color is yellow.

Yellow color is the color of the mind and the intellect.

The color acquired to relate knowledge.

In the meaning of colors, yellow inspires original thought and inquisitiveness.

Color Psychology Of Yellow

The color psychology of yellow is uplifting and illuminating.

Offering hope, happiness, cheerfulness and fun.

Yellow is creative from a mental aspect.

Reason

Use in marketing

Conveys Positivity.

Stimulate Creativity.

Indicate cheerfulness.

Reason(contd):

Because yellow inspires original thought and inquisitiveness.

Helping us to find new ways of doing things.

It is the practical thinker, not the dreamer.

Yellow can also create feelings of frustration and anger.

Conclusion

• The psychological and psychological effects apparent in our daily life,

• This color benefit our mental and physical welfare.

• It is very important to know how these colors affect us.

• The careful attention must be paid when designing garment.

Reference

http://en.wikipedia.org/wiki/Hewlett-Packard

http://www.hp.com/country/us/en/uc/welcome.html

http://en.wikipedia.org/wiki/Nikon

http://www.nikon.com/