The psychology of colour
The psychology of colour
Why colour IS important in business
The ON Task Agency www.on-task-agency.co.uk
Why choose the right colour
Colouris
a visual cue that makes your audience/reader/customer see what
you want them to see.
The ON Task Agency www.on-task-agency.co.uk
The impact of Colour
... the ability to change the impact of your message. It can
inspire and entice.
Or it can drown your message.
The ON Task Agency www.on-task-agency.co.uk
What does blue say?
Trust if this the main emotion you want inspire in potential
customers, then opt for blue (a third of the people surveyed said
this was the main colour of trust), followed by white and then
green
Security as in is this company or brand trustworthy rather than
a security firm, a quarter of those surveyed once again, opted for
blue as the colour most linked to this emotion.
Reliability blue came out on top again!
https://upload.wikimedia.org/wikipedia/commons/thumb/4/48/Dell_Logo.svg/501px-Dell_Logo.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Warner_Bros_logo.svg/2000px-Warner_Bros_logo.svg.pnghttps://farm4.staticflickr.com/3270/2391747442_e64c8d28b3_o_d.jpgThe
ON Task Agency www.on-task-agency.co.uk
What does red say?
Speed a whopping 76% of people said red was the colour that
highlighted speed (know a famous parcel carrier, with red on
yellow)
Fear red stormed into first place, followed by black
interestingly enough
https://upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Ray-Ban_logo.svg/2000px-Ray-Ban_logo.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/7/75/Wall's.svg/2000px-Wall's.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Target_logo.svg/2000px-Target_logo.svg.pngThe
ON Task Agency www.on-task-agency.co.uk
What does black say?
High quality black was the overwhelming winner, with nearly half
those asked opting for this colour
High tech black was the top choice again, but then there was a
tie between
https://upload.wikimedia.org/wikipedia/commons/thumb/2/20/Adidas_Logo.svg/562px-Adidas_Logo.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/2/22/Blackberry_Logo.svg/2000px-Blackberry_Logo.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/0/0f/MTV_Logo_2010.svg/2000px-MTV_Logo_2010.svg.pngThe
ON Task Agency www.on-task-agency.co.uk
What does orange say?
Value for money a quarter of those surveyed opted for orange as
being the colour that represented value for money, follow by yellow
(a close run thing between these two colours) and then brown
Fun orange came out top with just under a third surveyed opting
for this as the main colour representing fun, followed very closely
by yellow and then purple
https://upload.wikimedia.org/wikipedia/commons/6/63/B%26Q_company_logo_(2).pnghttps://upload.wikimedia.org/wikipedia/commons/thumb/5/5f/TheHomeDepot.svg/2000px-TheHomeDepot.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/0/0c/MasterCard_logo.pngThe
ON Task Agency www.on-task-agency.co.uk
What does purple say?
Courage a third of people opted for purple, with slightly less
opting for red and then blue
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https://upload.wikimedia.org/wikipedia/commons/thumb/1/16/Yahoo!_icon.svg/2000px-Yahoo!_icon.svg.pnghttps://upload.wikimedia.org/wikipedia/commons/f/f2/Mercure_Logo.jpghttps://upload.wikimedia.org/wikipedia/commons/8/88/Zoopla.jpgThe
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Take away points
Do your research carefully who is the decision maker?
Colours are perceived differently by men and women men dont
recognise or validate shades e.g. blue is blue but women will see
variations e.g. navy, light blue azure, royal blue and so on
These are generalised assumptions
This doesnt you mean you cant use colour but the colours you do
use carry their own message, just like the name and logo of your
brand do
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