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Close the Loop
OOH Mobile & POS
Promotion
Who is Who?
At home
Out of Home
On the moveInstore Promo
Who is Who?
How to
INFLUENCE SHOPPER BEHAVIOUR
WITH
THE
RIGHT
DEAL
ON
THE RIGHT
CHANNEL
Who is Who?
WITH
THE
RIGHT
DEAL
ON
THE RIGHT
CHANNELWITH
THE RIGHT
DEAL
ON
THE RIGHT
CHANNEL
HighCo group provides
DIGITAL & TRADITIONAL
INTEGRATED MARKETING SOLUTIONS
strategy | activation | execution | monitoring & reporting
Who is Who?
• leading player on the out-of-home
communication market
• billboards and digital screens
throughout Belgium
• employees put their efforts into the high-quality
performance of our assignments on a day-to-
day basis
• years of experience and expertise
1
18,000
190
50
Who is Who?
In many different places
Service & tools
Customized creativity
Innovation
A wide range of solutions
Who is Who?
Online distribution folders & individual promotions
>1 Mio users/month
Who is Who?
>400k e-mails
Average CTR on
banners 1% - 5%
Engaged audience
SEO
Why this Partnership?
Source: United Nations 2009 Revision of World
Urbanisation Prospects
AN INCREASINGLY
URBAN SOCIETY…
For the first time in history, more of us live in cities
than in the countryside (51%)
By 2050 the UN predicts this will rise to 70%
Why this Partnership?
A CONNECTED
CONSUMER…
• Infinite availability of information
• Live life entirely on the move
• Changing purchase decision-making
process
Why this Partnership?
PEOPLE ON THE MOVE…
Why this Partnership?Shopper path has changed !
Why this Partnership?@ Out of Home@ HOME
@ INSTORE
Belgians are Promolovers!
Belgians are Promolovers!
• 600,000,000 discount
coupons
• 720,000,000 € saved
• 6,4 coupons / Belgian
• + 30% e-coupon used
• 100,000 participation on
PromoLife Mobile
Close the Loop Project
• Multi-content and Multi-context approach
• First time companies work together to offer an innovative
multi-channel solution for manufacturers
and agencies.
• The right promo to the right consumer
• Track and trace your consumer in his journey to promotion
Consumer is always online
Case study: Alken Maes
Case study: Alken Maes
Case study: Alken Maes
Case learnings
10,000+ participations in 2 days
37% = digital
50% of shoppers who scanned, claimed
the promotion within 30’
Connect = 5% of digital participations
Case learnings
More than 3 000 referrals in 5 days!
>20 000 SKUs sold in 2 days!
Click-through rate of 5,25%
Case study: Alken Maes
The Future
M-couponing possibility
Multi Promo mechanism
Virtual sampling
The Future : Virtual Sampling
Solution for
• Sampling inconvenience
• Logistic issues
• 24/7 sampling possibility
Opportunity
Last but not Least
• Know when and where the consumer
has claimed his promotion
• Know your consumer’s email address
with absolute certainty
• Ask extra information in order to
know your consumer even better!
Gain extra consumer insights!
What’s in it for you?
• Extra awareness around your promotion
• Turn a static poster into a dynamic
communication tool
• Full control of promo parameters
• Multiple promotion concepts (Cashback, 1+1,
couponing, sampling)
• Extra Channel in the promotion strategy
• Fast and flexible roll-out !
1 week
Take Aways!
• Keep it simple and flashy
• 360° activation
• Right promo to the right consumer with the
right content
Join us on this innovation path!
Bart Van den NotelaerManager Digital Sales
Clear Channel Belgium
+32 (0) 497 52 71 03
Willem StoxSales Director
HighCo DATA Benelux
+32 (0) 488 36 17 29
Patricia VerbovsekTeamleader sales & back-office
Netmedia Europe
+32 (0) 493 19 42 16
