Social Media Facts

85% of all businesses that have a dedicated

social media platform as part of their

marketing strategy reported an increase in

their market exposure

58% of businesses that have used social

media marketing for over 3 years reported

an increase in sales over that

period

1 Facebook

Role of Facebook

get foundby visitors searching for company products or services

create a community to connect and engage with current and potential followers

promotemarketing offers to convert followers into leads and customers

Tactical Role of Facebook

#1 Create Engaging Content

#2 Engage with Fans

#3 Don’t Oversell The Product

#4 Create Custom Tabs

#5 Connect Other Channels

#6 Use Questions/Polls for Fan Feedback

#7 Launch Contests

#8 Use Hashtags

#9 Facebook Insights

2 Twitter

Role of Twitter

interactand support fan base

monitorwhat people are saying about the company and brand

create buzzaround upcoming promotions and events

promote thought leadership and industry expertise

Tactical Role of Twitter

release news

market the products

direct attention to special offers

new content

drive traffic

share expertise

3 LinkedIn

Role of LinkedIn

growreach

spreadproduct awareness

generate more leads

Tactical Role of LinkedIn

A

B

C

A Posting relevant contentB MonitoringC Respond to comments

Website

Reason why a customer

should choose us

over competitors

Generate leads

Increase customer

confidence

Offer Support

Role of Website

Tactical Role of Website

1 Integrate Social Media

2Mechanics, structure and content of the website

are optimised for SEO

3 Credible and Informative

content

4 Organize Webinars

5 Insert on website CTA and redirect

them to a landing page

Mobile Sites

Mobile Site Facts

1 in 4

ofusers expect to access the web from their devices at least once per

Role of Mobile Websites

Mobile Usage is on the rise

Mobile friendly website also helps in SEO

Mobile Optimization

boosts Engagement

Don’t get beaten by

competition

!

Tactical Role of Mobile Websites

Easy and fast to use mobile website

Mobile Apps

Role of Mobile Apps

Increase and Reinforce brand visibility

Position as an expert

Offer support

2 Website

Visuals with the new winter tires

Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires

3 Mobile App

Safety App, why you should use the best winter tires

FAQ regarding the new winter tires

Project Management Methodology – Gantt Chart

Task Resources Steakholders Timing

Month 1 Month 2 Month 3

Design

Stock Images Extern AgencyPhotoshop Site Structure

Extern Agency & IT team

CMS

Simple Message IT Team

CopywritingExtern Agency & IT team

DevelopmentExtern Agency & IT team

Testing Extern Agency & IT team

Launching Business Stakeholders

Migration Solution

Step 1

Break the project (development & design) into phases

Step 2

Contract freelancers to help the agency with parts of the development & design

Step 3

Push to launch in time a functional Beta version of the website, approved by business stakeholders