Online Sales Transforming The

Global CPG Market

Growth in online sales of Consumer Packaged Goods (or Fast Moving Consumer Goods – FMCG)

across international and emerging markets is set to mirror, if not surpass, the rapid growth the US and

the UK have experienced in recent years. We have put together some of the more interesting statistics

and trends we have come across that show just how important these markets will be for Consumer

Packaged Goods (CPG) companies interested in being competitive.

Right now, internet penetration in the so-called BRIC countries is low compared with the US and Europe.

Brazil, Russia and China’s penetration is 50%, while India’s is just 11%. But that is set to change as

these countries’ middle classes grow. Evidence shows that we are set to see an enormous increase in

online purchases, aptly titled a “Global eCommerce Gold Rush” by Cisco analysts.

And that’s just the tip of the iceberg. eCommerce is set to have a transformative impact on the CPG

sector right across Asia, Africa and South America in the coming years.

2020 IS THE YEAR

CHINA’S ECOMMERCE

WILL OVERTAKE

US, UK, JAPAN, GERMANY AND

FRANCE COMBINED

1 Billion People

Will have joined

the Global middle class

between 2009 and 2020.

Over 85% of this growth is

from the Asia Pacific region.

the world’s top food brand

IS MADE BY A SWISS COMPANY

BUT MOSTLY SOLD IN ASIA

OVER

2/3 OF UK CONSUMERS

SHOP ONLINE, 1/3 BUY GROCERIES

JAPAN UK CHINA US

TOP 5 B2C ECOMMERCE

COUNTRIES 2011-2013

THE COMPOUND

ANNUAL

GROWTH OF

INDIA’S ONLINE

RETAIL FROM

2007-2011 was

49%

Clavis Technology is at the forefront of the CPG eCommerce Revolution delivering

eCommerce Insights and Online Store Audits to CPG manufacturers and brand

owners. The solution analyzes your products’ Placement, Portfolio and Integrity

across leading online stores to enable you to optimize your digital channel

distribution and grow your online sales by as much as 30%.

30% OF JAPANESE consumers

shop online for

GROCERIES

Top 3 eCommerce categories

IN BRAZIL:

HOME APPLIANCES,

FASHION & HEALTH

& BEAUTY

GERMANY

23%

In South

Korea Online Sales of Food

& Beverage

Was in the top 3

growth categories,

growing 23% from

2011 - 2012

436% Is the EXPECTED

percentage GROWTH FOR

eCommerce ACROSS the

Middle East and Africa

from 2010 - 2016

WWW.CLAVISTECHNOLOGY.COM