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Target Internet. Digital & Social Media in 2014 #CIMdigital @danielrowles

#CIMdigital 2014 - Daniel Rowles

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  • Digital & Social Media in 2014 #CIMdigital @danielrowles
  • Daniel Rowles Editor Digital Marketing Podcast MD of TargetInternet.com Author: Mobile Marketing & Digital Branding Lecturer Imperial College Cranfield School of Management #CIMdigital @danielrowles
  • Agenda Key Trends Constant Change Mobile is Dead Pay to Play What it Means Now Value Focus Content Curation Efficiency The Future #CIMdigital @danielrowles
  • Key Trends #CIMdigital @danielrowles
  • Constant Change #CIMdigital @danielrowles
  • Data Volume
  • Mobile is Dead #CIMdigital @danielrowles
  • Fragmented Technology
  • Offline is Digital http://odem.chromeexperiments.com/
  • Internet of Things #CIMdigital @danielrowles
  • Frictionless Technology and User Journey #CIMdigital @danielrowles
  • #CIMdigital @danielrowles Pay to Play?
  • Filtering via Social Proof #CIMdigital @danielrowles
  • #CIMSummit @danielrowles What it Means Now
  • Mobile Experience www.mobilephoneemulator.com
  • Content Curation #CIMdigital @danielrowles
  • Streamlining #CIMdigital @danielrowles
  • Focus on Efficiency #CIMdigital @danielrowles
  • Klout Content #CIMdigital @danielrowles
  • Loosing Followers #CIMdigital @danielrowles
  • Providing Value #CIMdigital @danielrowles
  • Joined Up Data Custom Dashboards SEO Email Display CRMPPC Social Media Web Analytics #CIMdigital @danielrowles
  • Structure, Process & Policy Fragmented Centralised Hub & Spoke #CIMdigital @danielrowles
  • The Future #CIMdigital @danielrowles
  • Future? #CIMdigital @danielrowles
  • Future #CIMdigital @danielrowles
  • Understand user journey Provide value Measure against objectives Process Policy Culture Monitor, test and learn Conclusions #CIMdigital @danielrowles
  • Thank You [email protected] @danielrowles www.targetinternet.com