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Back to the Future: Producing food in a changing consumer environment February 26, 2016 Craig Rowles DVM CEO Iowa Cage Free

Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

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Page 1: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Back to the Future:Producing food in a changing

consumer environment

February 26, 2016Craig Rowles DVM

CEOIowa Cage Free

Page 2: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

The egg industry has changed a lot!

Page 3: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• Overview of the Industry• Animal welfare/Housing issues• Egg Safety Rule• Audits• Keys to success – Pullet

development

Todays topic’s

Page 4: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

Page 5: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

1960’s and 1970’s1980’s and 1990’s

Back to the Midwest – near cheap grainMove to warmer weather and population

Page 6: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg IndustryState 1995 2015

(Million Layers) (Million Layers)

Iowa 14,709 58,100Ohio 21,754 29,733Indiana 19,528 26,629Pennsylvania 19,390 24,089California (70’s – 45 million layers) 24,794 15,234Texas 13,403 14,760Minnesota 10,145 10,583Nebraska 8,700 9,342Michigan 9,907 12,688Florida 8,381 8,191

Total 150,711 209,349 (70% of Industry)

Page 7: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

Mid 1970’s – 10,000 egg farmers in U.S. (est.)

1987 – 2,500 egg farmers

2015 – 175 commercial egg companies represent 99% of all eggs produced in the U.S.

60 companies with more than one million layers

These companies represent approximately 255 million layers or 89% of egg production

17 companies with more than 5 million layers

Page 8: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

Prior to AI - 305 million layers in U.S.

Average size farm around 1.5 million layers

Some farms with more than 6 million layers

91.3% of eggs still produced in cages 4.5% traditional cage-free 4.2% organic

Page 9: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

How are consumers…consuming eggs in the U.S.

Page 10: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

Of the 229 million cases of shell eggs produced:(Approximately 6.8 Billion Dozens – 82 Billion Eggs)

122.1 million cases went to retail (53.3%)

73.3.0 million cases were further processed (32%)

22.9 million cases went for foodservice (10%)

10.7 million cases were exported (4.7%)

Page 11: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

U.S. Egg Industry

Per Capita Consumption – 316 million Americans

2000 – 251.7

2005 – 255.4

2010 – 247.9

2015 – 261 (estimate)

Page 12: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Animal WelfareIssues

Page 13: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

2002

Has it been enough?

2015

Page 14: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment
Page 15: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

States with Laws Passed65 Million Layers

Interstate Commerce Nightmare

Page 16: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Conventional Caged Egg Production

Page 17: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Modern Production FacilityAerial photo looking west 6.4 Million Hens

Page 18: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment
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Enriched Colony Egg Production

Page 24: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Enriched Colony Cages

Page 25: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Cage-Free Egg Production

Page 26: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment
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Page 33: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Welfare Tradeoffs

Page 34: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• Cap Ex. Per Bird– Old high rise buildings - $16– Belted Battery Cages - $23– Cage Free - $42

• Labor per dozen:– Caged $.02– Big Dutchman Aviary $.05– Vencomatic $.07

• Total Costs per dozen for cage free versus cage is 35% higher!

Costs…………….

Page 35: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• Salmonella Enteritidis prevention program• Pullets– must be procured from SE monitored breed flocks• Environmental testing

– Chick paper on arrival– 14-16 weeks of age environmental test– 40-45 week environmental test– 4-6 weeks post molt

• Biosecurity Practices– Visitors, cross contamination, wild birds, rodents, animals– Rodent, fly, other pest control programs

• Cleaning and disinfection– Remove manure, dry clean the house, spray disinfectants

• Refrigeration – hold and transport eggs at 45 degrees

Egg Safety Rule

Page 36: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Testing Procedures

Page 37: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• Written SE prevention Plan• Documentation that pullets were raised under “monitored”

conditions• Document compliance with

– Biosecurity, rodent and pest control, cleaning and disinfection, and refrigeration

• Environmental and egg sampling procedures• Test results• Diversion of eggs• Records of review, modification, and corrective actions

Required Records

Page 38: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• American Humane Certification• United Egg Producers• American Bakery Institute• Specific customer audits

Audits

Page 39: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

• Growing system must be appropriate for the layer system• Vaccinations must be timely and appropriately administered

– 8 vaccination steps• Management and nutrition must be monitored

– 14 management checkpoints– 5 diets– Water and feed consumption monitored daily

Keys to success - Pullet Development

Page 40: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Automatic Vaccination machines

Page 41: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Spray vaccines at the hatchery

Page 42: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Wing Web vaccination

Page 43: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Spray vaccines on the farm

Page 44: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Number of birds weighed 99

Mean body weight 1.783 Lb

Mean + 10% 1.961 Lb

Mean – 10% 1.605 Lb

Number of birds outside 1.961 and 1.605 lb 9

Uniformity = ([99-9]/99) x 100 = 91 %

CV = (.11/1.783) x 100 = 6.1 %

Pullet Growth

Page 45: Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment

Happy to answerquestions?