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Challenges in Conventional B2B Business Development Works
organization
Generates leads
convert into sale
business
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o Business Development activities are crucial in any organization. This function generates leads that convert into sales-the lifeline of any business.
leads that convert into sales-the lifeline of any business
www.plugleads.com
o It is a large teams of people are employed to work towards this end. There is one or more manager with several executives reporting into him/her.
o The executives are employees dedicated to scouring the web to create prospect lists. The manager oversees their work to ensure quality, timeliness and continuity.
Conventional business development
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Creating contact lists
o Data is more difficult to access and obtain
o B2C businesses where almost every contact is a possible lead, in B2B businesses creating even a basic contact list is time consuming.
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o This requires detailed information of both company and individual; details such as the industry, the business segment, the relevant executives, their designations and their contact details
Identifying potential customers
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o Email campaigns have to be launched. Without an automated software, this can turn out to be an extremely laborious and complicated task.
Running of Email campaigns
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o Personalized emails have to be sent to each and every contact on this list. Because of Spam rules the mails need to be sent in batches.
o Executives have to create sets of email lists and send it over several days.
Maintain significant Data base
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Monitoring Resultso The process being executed
and monitored manually, often results in errors, oversights, lead losses and leakages.
o Timelines may be breached, employee turnover can impact performance, and expanding scale of campaigning may be constrained by lack of resources.
o Monitoring and tracking responses becomes progressively complicated.
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