Cynthia Sterling,

Shannon Pestoni, & Christiane Silberwasser

BEYOND STYLE:

MAKE YOUR PACKAGE

A MARKETING POWERHOUSE

"Strategy without tactics

is the slowest route to victory.

Tactics without strategy is the noise

before defeat."

Sun Tzu , Au thor o f the Ar t o f War

Packaging design

and materials selections are

tactical decisions driven by

brand strategy

How do you make

your package a

marketing powerhouse?

The

BIG Idea

Invest in packaging components:

That reinforce your positioning

Make the biggest impact

Brand Strategy Drives

Packaging Choices

GRAB THEIR

ATTENTION

The

BIG Idea

SELECTING YOUR

COMPONENTS

GLASS

Semi-custom

Colored or Decorated

Fully Custom - Proprietary

Decals

LABELS

Year Cases Print Method Total Cost Per Label Cost

2005 280 Letter Press $3,000 $0.90

2014(print estimate)

1740 Lithography $7,539 $0.36

2014 1740 Digital $4,522 $0.24

Jelly Jar

Print Cost Comparison

Foils16%

Glass45%

Corks18%

Labels21%

Letter Press

Foils18%

Glass50%

Corks21%

Labels11%

Digital

Jelly Jar

Packaging Cost Breakdown

Screen Printed Labels

Alternative Materials

CLOSURES

Application Costs

WHEN YOU GET HOME

Gather samples of your key competitors and put in

a lineup.

See whats working, and where you have

opportunities to stand out.

FREE STRATEGY SESSION

Cynthia@sterlingcreativeworks.

com

Sterlingcreativeworks.com

Cynthia@sterlingcreativeworks.com

2016 STERLING CREATIVEWORKS ALL RIGHTS RESERVED.