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Case Study: Vivir HealthcareAbout the Client Vivir Healthcare provides specialist health care personnel to Australia’s aged care sector and has been providing outsourced clinical care for over 15 years. Vivir’s nationwide team of qualified clinicians and carers deliver services across health, nursing and personal care.

Client Objective Vivir’s management team together with their parent company Chandler Macleod wanted a user-focused website that clearly explained their value proposition to Australia’s aged care sector with the over-arching goal of increasing their market share and reaching new territories.

Due to an aging population, the aged care sector, incorporating residential care, day respite centres and in-home care, is a booming sector of the Australian economy, with providers under pressure to meet required staffing levels and an increased regulatory environment.

Vivir Healthcare’s website needed to have the dual purpose of attracting the attention of health care specialists looking for a career in aged care as well as provide all the credentials that aged care facilities and individuals are looking for when they are recruiting permanent and contract health care specialists.

iFactory Solution iFactory suggested a new online approach aimed at positioning Vivir Healthcare as the go-to source of specialist aged-care workforce solutions. In effect, this meant the creation of two websites that contained highly targeted content aimed at Aged care professionals and Aged care providers.

FeaturesThe site was requested to be developed using leading open-source software, WordPress, to facilitate self-editing and provide Vivir with complete control over all aspects of the site. Features of the new Vivir Healthcare website include:

• Digital Marketing Workshop • Digital strategy and plan• Responsive design • WordPress CMS• Interactive banner• Accessibility features• Professional copywriting• Integration with job application software

Awards• Interactive Media Awards Best in Class (Healthcare), 2017

Project: www.vivir.com.auCompleted: June 2016

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email info@ifactory.com.au.