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ADVERTISING CAMPAIGN WITH
ADVERTISING CAMPAIGN
Standee, Screen Saver & Lead Capture in 99 ATMs
CAMPAIGN PERFORMANCE
• Completed Physical Deployment of Standees in all 99 ATMs across 4 districts in AP in 7 DaysExecution
• Eye Balls in Feb : 1.6 Lac over 22 Days
• Eye Balls in March : 2.25 Lac over 31 Days
• Eye Balls in April : 2.3 Lac over 30 Days
• Total Eye Balls @ 6.15 lac till end of April
Awareness
• 8207 Unique Mobile Registrations over 22 days in Feb
• 9398 Unique Mobile Registrations over 31 days in March
• 10637 Unique Mobile Registrations over 30 days in April
• Total Mobile Registrations @ 28242 till end of April
Results
ADVERTISING CAMPAIGN
Lead Capture in 100 ATMs
CAMPAIGN PERFORMANCE
•Lead Capture Screens rolled out in 100 ATMs across 7 States.Execution
•Total Unique Mobile Number Registrations : 11,154 for 1 Month
•Total Eye Balls : 2.24 Lac for 1 Month PeriodResults
State Andhra Pradesh Karnataka Kerala Maharashtra Tamil nadu Telangana Uttar Pradesh Total
HDFC ATMs Count 17 10 29 9 16 2 17 100
Thank you
Ashishh Choprra8767702666