When media agencies in Norway were unable to meet the demand for ads on mobile platforms, Norwegian news publisher Verdens Gang took matters into its own hands. With no prior knowledge of mobile ads, they developed their own in-house agency. They started by making simple mobile ads and creating mobile landing pages and evolved to advanced interactive ads, engaging games and running mobile strategies for clients. VG now holds the No.1 position in the Norwegian mobile ad market. PRESENTER Randi-Lise Almas, Head of Tactus, Verdens Gang, Norway
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1.Tactus The story of By Randi-Lise H. Alms
2. 5.1 3. 2.7 4. 2,720,708 1,897,046 1,328,753 1,388,567 780,773
1,277,367 957,894 297,609 0 500,000 1,000,000 1,500,000 2,000,000
2,500,000 VG Mobil NRK Mobil Dagbladet Mobil TV2 Mobil Aftenposten
Mobil Finn Mobil Nettavisen e24 Klikk 5. 2010 : 3 mill 2011 : 30
mill 2012 : 80 mill 2013 : 130 mill 2014 : ? 6. New user situations
7. TOUCHNew ways of interacting 8. Create innovative solutions on
mobile platforms that give effect for our clients! 9. Who? 10.
offer: innovative html 5 ads for mobile touch prove: high ad effect
generate: high growth in ad revenue build: stronger relationships
with clients 11. How? 12. Context Goal Possibilities 13. Tactical
Call to action 14. Brandbuilding Engagement 15. Cases Example 16.
engagement effect relationships revenue me too ? 17. Thank you!
[email protected] Thank you!
