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How can you generate more revenue for your business ? Through campaign & conversion management

Campaign & Conversion Management

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Page 1: Campaign & Conversion Management

How can you generate more revenue for your

business ?

Through campaign & conversion management

Page 2: Campaign & Conversion Management

“You can’t manage what you can’t measure.”

Page 3: Campaign & Conversion Management

The beauty of mediums like the web, social media, and mobile devices make it extremely easy to measure and report on results. The reporting is automatic, accurate and incredibly detailed.

Page 4: Campaign & Conversion Management

But How?

Page 5: Campaign & Conversion Management

Are you running a campaign and getting only decent clicks without any conversion rates?

Page 6: Campaign & Conversion Management

Your visitors are not getting anything useful about your service or product?

Page 7: Campaign & Conversion Management

In this regard managing your campaign is important to generate more leads and getting more conversion rates.

Here is how.

Page 8: Campaign & Conversion Management

Get a DEFINATION for your campaign:

What is the purpose of your campaign?

Who are the potential prospects?

What benefit will they get from the campaign?

Be more customer centric.

Always be responsive (adaptable to any device of any size)

Page 9: Campaign & Conversion Management

Get a LOOK for your campaign:

What design can best attract your visitors?

Provide informative information and cut the unnecessary

Make it clean and easy to understand

Avoid language jargons

Page 10: Campaign & Conversion Management

Get an OUTLINE designed for your campaign:

Enhance your website. Starting from design to content.

Cut the more provide the required information.

Make your landing page easy and understanding

Always deliver what your customer wants

Be on social mediums where your potential crowd is present

Page 11: Campaign & Conversion Management

Give a SHAPE to your campaign:

Differentiate if your campaign needs a social highlight or email highlight.

Select at least 3 effective mediums for running your campaign.

Do not run randomly, watch where your prospects are more, whether in LinkedIn or Facebook or Twitter or Google Plus or others.

Follow the crowd, not the medium.

Page 12: Campaign & Conversion Management

Put your ACTION PLAN:

Monitor your leads’ activities on social mediums

Trace every visitor landing on your website and track them on social site if possible

Make your landing page understanding the visitors psychology

Provide any offer to convert your visitors to conversions

Create a brand identity by single logo or symbolic reference for a specific campaign throughout all the channels you use.

Nurture your leads by providing personalised greetings

Create engaging posts on blogs and groups or page that you create.

Page 13: Campaign & Conversion Management

Use some MARKETING TOOLS:

Measure your content quality before posting through Buzzsumo, Open Site Explorer, Yoast SEO, W3 Total Cache, Google Analytics and others

For any blog post or content marketing check for keywords, headlines, internal links, external links, content, hashtags, image.

Using short URL or social sites with less character update and relevant hashtags can make easy and precise approach to your leads.

With advanced SEO like Panda, Penguin and Hummingbird quality of content is very crucial

Do not hurry in case of social activities and content marketing. Time plays an important factor. Publish your post with keeping the Time Zone in mind.

Page 14: Campaign & Conversion Management

Citytech Software Pvt. Ltd. an outsourcing development company with 21 years of proficiency in Kentico, Microsoft & Sitefinity.

We are leading Gold Certified company in Kentico with highest number of certified Kentico Developers.

We were the Platinum Sponsor for the Kentico Connection 2014 in Prague and Boston. 

For details get in touch with us: http://www.citytechcorp.com/services/kentico-customizations/

We are

Page 15: Campaign & Conversion Management

+91 33 24851678

www.citytechcorp.com

15A Ramesh Mitra Road Kolkata, 700 025, INDIACITYTECH SOFTWARE PVT. LTD.

E-mail: [email protected] or [email protected]

Get in touch with us