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Digital Marketing Overview Social Media Optimization (SMO)
Website Planning & Creation Content Marketing
SEO (Global & Local SEO) Lead Generation for Business
PPC Advertising & Google Adwords Content Marketing
Online Display Advertising Email Marketing
Creating Internet Marketing Strategy Mobile Marketing
Making Money Via Adsense or Blogging Google Analytics
Fill the Gap between
Your Education and Market Demands with
Latest Technologies
Course content
15 Modules of Digital Marketing
Affiliate Marketing
Introduction to Search Engine Marketing
Getting on Google and the Benefits of Being on Google
How your Website is Found on Google
What is AdWords?
Search Advertising and Google AdWords
Getting started with AdWords
Introduction to Google Display Network
Key PPC concepts
Strengths of Pay Per Click
Keyword Research Display Networks
Research Tools Ad Centre
Search Campaign Process Campaign Management
Ad Copy Conversion Tracking
Landing Pages Conversion Metrics: CPA, CTR
Targeting Bidding
Budgets Analytics
Scheduling Search Marketing Strategy and Planning
Program Highlights
Search Engine Marketing Course(PPC)
1. Google Certified Trainers
2. Learn from experts
3. Interactive sessions
4. Hands-on training
5. Regular Assignments
6. Weekday & Weekend batches
Search Engine Marketing Google adwords(PPC) Course Duration: 45 Days Course Fees: 25,000 + S.Tax
SEO Basics:
o What is a Search Engine?
o Why Search Engine?
o What are the popular search engines?
o What is a crawler?
o How Search Engine Works?
o What is meant by indexing? SEO - Setup
o Functions of a web crawler o Website Architecture
o Basics SEO Terms o Keyword Selection
o Types Of SEO o What is keyword research?
o SEO Procedure o How to perform keyword research
o Tools for keyword research
SEO - Content o Keyword density, Keyword prominence
o Meta Tags & Its Importance o Placement of Keywords
o Guidelines to write meta tags o Keyword Stuffing
o Content Optimization o Stop words
o URL Optimization o Domain Names and Their Role in SEO
o Redirects
o Image Optimization Local SEO
o Sitemaps SEO - Workshop
o Robots.txt Google Webmaster & Analytics
o Black Hat SEO techniques
o SEO Tools
o Google Webmaster
o Basic Terms of Off Page
o Article Submission
o Link Exchange
o Press Release & Classifieds
o Video Optimization
o Blog Creation Submission
o RSS, PPT & PDF Submission
SEO Training Course
SEO Training Course Course Duration: 45 Days Course Fees: 15,000 + S.Tax
What is Social Media Marketing?
Best Practice Examples & Case Studies
Key Social Media Concepts
Social Media Goals
Setting Goals & Priorities
Facebook Promotion
Twitter Promotion
LinkedIn Promotion
Google+ Optimization
YouTube Promotion
New Social Challenges
Apps & Plug-ins
KPI Measures
Increasing Website Traffic Using Facebook,Twitter, Video, etc
Building Brand Awareness Using Social Media
Strategy and Planning
Reporting
Successful Examples from Industry
PR's role in Social Media
Successful Examples from Industry
Social Media Success Metrics
Case Studies of brands performing on Social Media.
Social Media Trends
SMO Training Course
How have marketers benefited out of it
till now?
Measuring ROl on Social Media- various
tried & tested methods -- Exposure,
reach,Followers / Fans,Opinions / Views
Overview of Facebook, Twitter, LinkedIn,Blogging, Youtube and Flickr,
Pintrest etc.
SMO Training Course Course Duration: 30 Days Course Fees: 10,000 + S.Tax
Introduction to Web Design
HTML Course:
o HTML Basics, Elements, Attributes
o HTML Headings, Paragraphs, Styles, Formatting
o HTML Quotations, Computer code, Comments
o HTML Links, Images, Tables, Lists
o HTML Blocks, Classes, Layout
o HTML Responsive, Iframes
o HTML Color Names, Color Values, Color Shades
o HTML Head, Entities, Symbols, Char set
o HTML URL Encode, XHTML
o HTML Forms, Form Elements, Input Types, Input Attributes
CSS Course Content: Adobe Dreamweaver CS3
o Introduction to CSS o Intro to Adobe Dreamweaver
o Types of style sheets o Learning the interface
o Types of CSS Selectors o Defining a Dreamweaver site
o Complete CSS properties o Adding Content and Multimedia
o Converting Table layout to CSS o Creating user submission forms
o Custom CSS Layout Design o Importing a website design
o Creating simple and dropdown menus o Dynamic Features
o Creating Appealing forms using CSS
o CSS Tips and Tricks with Hacks
Adobe Photoshop CSS-3 How to Create Website
o Introduction of Stock Photography o Client Requirement/Specification
o Types of Images and Image Editing Tools o Creating a concept and layout
o Introduction to Adobe Photoshop o Choosing a Color Scheme
o Using Photoshop Tools o Choosing Stock Photography
o Layers, Actions and Filters o Texture and Typography
o Creating Custom Effects o Design a Professional Layout
o Design Banners, Basic Website Layout o Conversation of PSD to CSS
o Design Complex website Layout o Implementing JavaScript
o Conversation of PSD to XHTML
Web Designing Course
Web Hosting(By FTP)
o Web Hosting Basics
o Types of Hosting Packages
o Changing Name Servers
o Linux and Windows CP
o Using FTP Client
o Maintaining a Website
Introduction to PHP
o Evaluation of Php
o Basic Syntax
o Defining variable and constant
o Php Data type
o Operator and Expressions
Handling Html Form With Php
o Capturing Form Data
o Dealing with Multi-value filed Control Statements & Loops
o Generating File uploaded form o Making Decisions
o Redirecting a form after submission o Doing Repetitive task with looping
o GET, POST, SERVER etc. o Mixing Decisions and looping with HTML
Session & Cookies Functions
o Start a session o What is a function
o Register a session o Define a function
o Storing values into session o Call by value and Call by reference
o Unset a session o Recursive function
o Destroy a session
o Define a cookie
o Delete a cookie String
o Creating and accessing
Email o String Searching & Replacing String
o Composing email o Formatting String
o Sending email o String Related Library function
Website Development Course
Web Designing Course Course Duration: 45 Days Course Fees: 25,000 + S.Tax
Arrays
o Anatomy of an Array
o Creating index based and Associative array
o Accessing array
o Element Looping with Index based array
o Looping with associative array using each() and foreach()
o Some useful Library function
Advance PHP
Working with files and Directories Introduction to OOPS
o Understanding file & directory o Introduction
o Opening and closing a file o Objects Declaring a class
o Coping ,renaming and deleting a file o The new keyword and constructor
o Working with directories o Destructor
o Building a text editor o Access method and properties using $this variable
o File Uploading & Downloading o Public, Private, Protected properties and methods
o Static properties and method
String matching with regular expression o Class constant
o What is regular expression o Inheritance & code reusability
o Pattern matching in Php o Polymorphism
o Replacing text o Parent & self keyword
o Splitting a string with a Regular Expression o Instanceof operator
o Abstract method and class
Generating Images with PHP o Interface
o Basics of computer Graphics o Final
o Creating Image
o Manipulating Image Exception Handling
o Using text in Image o Understanding Exception and error
o Try, catch, throw
Database Connectivity with MySql
o Introduction to RDBMS
o Connection with MySql Database
o Performing basic database operation (DML) (Insert, Delete, Update, Select)
o Setting query parameter
o Executing query
o Join (Cross joins, Inner joins, Outer Joins, Self joins.)
Wordpress
o Overview, installation + Configuration
o Wordpress Administration
o Wordpress Theme Development
o Wordpress Plug-in Development Hooks, Filters, Action, Plug-in development etc.
o Wordpress Plug-in Development Wordpress core functions, how to use, customize etc.,
Web Development Course Duration: 3 Months Fees: 25,000 + S.Tax
Have Any Query? Call Us: +91 9891307574
Plot No 345, Udyog vihar Phase-2, Gurgaon-122016,Haryana
Digital Marketing Coaching Institute
Social Media Optimization (SMO)
Search Engine Marketing Course(PPC)
SEO Training Course
SMO Training Course
Web Designing Course
Website Development Course
o Access method and properties using $this variable
o Public, Private, Protected properties and methods
