BYD automobile social media campaign

Social Media Campaign4th Quarter

Social Media Campaign - Snap Away, to Win!

What to see...

03

04

05

0613

14

15

2Page-

Objectives

Target Audience

Mechanics

Photo Requirements

Campaign Logo

Campaign Poster

Thank you


Objectives

3Page-

• To create a campaign on BYD social media account

( Facebook, Twitter, & Instagram )

• To gain more likes and followers

• To build up BYD profile

• To collect pictures of BYD cars and use them in the

future posts


Target Audience

4Page-

Everyone lives in the kingdom can join and submit their photo/s of BYD Car.


Mechanics

5Page-

• Take a creative photo of the car

• Like the BYD page and submit the photos directly to the designated BYD email address

• BYD team will review all the submitted photos thoroughly and choose the most creative one.

• The most creative shot wins the contest, and will receive exciting prize.


Photo Requirements

6Page-

• The sender must own the submitted photo/s to avoid plagiarism. • The photo must be high resolution and not less than 72 dpi. Pixelated and dark photos will be ignored, however photos taken by mobile and digital cameras are acceptable.

• The exterior part of the BYD car/s must be clearly shown in the picture.

• Taking selfie or groupie with the BYD car is allowed as long as the car isn’t entirely covered.

• Submission of photos along with the sender’s details.


Proposed Prizes

7Page-

1 Most creative BYD video

Most creative BYD shot

BYD Selifie with the most number of likes

BYD Groupie with the most number of likes

10,000 SAR(1)

5,000 SAR(1)

(4) (8,400)

(6) (7,194)Apple Watch

2

3

4

Iphone 6S


8Page-

SAR 10,000

SAR 2,000 SAR 5,000 SAR 3,000

Advertisement

New Budget

(1000) (3000)

(30,000/ days)1st2nd3rd

(2000)(1000)Competition

Gifts

(2,000/day) Advertisement

New Budget

3

Proposed Daily Budget


9Page-

A selfie in front of the car


10Page-

A selfie behind the car

11Page-


A selfie beside the car

12Page-


A creative shot of BYD Car alone!


Campaign Logo

13Page-


Campaign Poster

14Page-

Have you seen a BYD lately? Snap away and send us your pics!Win awesome prizes for your clicks!

#snapawaytowin


15Page-

THANK YOU

Marketing

BYD automobile social media campaign