42
BYD Confidential Welcome to BYD

Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

  • Upload
    hadieu

  • View
    224

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Welcome to BYD

Page 2: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

– One of the Top 25 Most Innovative

Companies

BYD

Page 3: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

No. 1

Apple

No. 2

Google

No. 3

Microsoft

No. 4

IBM

No. 5

Toyota

Motor

No. 6

Amazon.com

No. 7

LG

Electronics

No. 8

BYD

No. 9

General Electric

No. 10

Sony

No. 11

Samsung

Electronics

No. 12

Intel

No. 13

Ford Motor

No. 14

RIM

No. 15

Volkswagen No. 16

Hewlett-Packard

No. 17

Tata Group

No. 19

Coca-Cola

No. 18

BMW

No. 21

Wal-Mart

Stores

No. 20

Nintendo

No. 23

Nokia

No. 24

Virgin Group

No. 25

Procter &

Gamble

No. 22

Hyundai Motor

The 25 Most Innovative Companies 2010

Bloomberg Business Week's Most Innovative Companies special report is based on data from longtime partner Boston Consulting Group (BCG)

Page 4: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Auto Engineering

Research

Institute

Electric Power

Research

Institute

Wireless

Communication Research Institute

Material Science

Research Institute

BYD R&D

Capabilities

Body Design

CAE

NVH

Interior & Exterior Design

Auto Testing Center

Chassis Design

Auto Electrical Design

Oil Sludge Model Formation

Solar Energy Power Station

Energy Store Station

200KW Store Cabinet

Rubber Materials

Surface Tech.

Optoelectronics Tech.

Magnetism Materials

Engineering Plastics

Advanced Ceramics

Metal Materials

Applied Materials

Functional Materials

Audio Lab

Environmental Lab

UI Lab

BB Lab

RF Lab EMT Lab

EMC Lab

Antenna Lab

Technology-based Innovation-oriented

Page 5: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

– #1 largest cell phone ODM in China

(2000 engineers)

BYD

Page 6: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Cell Phone Design Service JRD & ODM

Electro-Mechanics Antenna;

FPC; LCD; Camera Sensor & Module;

Touch Panel

(Resistive & Capacitive)

Sub-assembly & EMS

Accessories Batteries;

Chargers; Bluetooth Headset;

Headset;

Data Card, etc.

Most Vertically-Integrated ODM

Mechanics Tooling; Plastics; Sheet Metal

& Decoration; Mg/Al Alloy; Keypad; Lens;

Mechanism;

Connectors

Vertical Integration Solution Provider

Page 7: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

– 1st company to announce an electric

car using Fe battery in the world

BYD

Page 8: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD – the most innovative independent national auto brand

Page 9: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

– 1st company in the World to provide

a fully vertically integrated solution

for green energy technologies.

BYD

Page 10: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Household Energy

Control System

Providing the Whole Set Energy

Consumption Solution

Fe Battery

Energy Storage

Electric Vehicle

Charging Pole Energy Application

BYD Zero Emission Total Solution

LED Lighting

PV System

Energy Generation

Page 11: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Commodity Mfg

(FPC, IC, Mechanical Parts)

EMS

(IT Products Mfg & Ass’y)

ODM

(Phone Design & Ass’y)

Combustion Autos Mfg

PHEV R&D

and Mass Production

EV R&D

and Mass Production

Auto

IT

Solar Products

Energy Storage System

UPS/ DC Power

Converter System

LED Lighting

New Energy

Material

Science

Auto

Eng

Wireless

Comm Electric

Power

R&D

BYD Business Areas

Page 12: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Global Footprint

BYD Shanghai BYD Changsha

BYD Korea Office

BYD H.K Corp.

BYD Beijing BYD Xi’an

BYD India, Pte., Chennai

BYD Ningbo

BYD Shangluo

BYD Netherlands

BYD Hungary

BYD Finland Oy., Espoo

BYD Denmark A/S, CPH

BYD German Office, ULM

BYD Japan Corp.

BYD

Headquarters

BYD Taiwan Office

Company / Plant

PM, business and technical support center

Headquarters

BYD America Corp., Chicago

BYD North America Headquarters BYD Shaoguan

Page 13: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Revenue ( Million USD )

Employees

Robust Growth Record

2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995

20 260 800 4,000 7,000 13,000 15,000 20,000

26,000 36,000

55,000

100,000

120,000 130,000

150,000

180,000

$0.3 $7.3 $13 $31 $62 $127 $190 $337

$586 $952

$967

$2,000

$3,105

$4,000

$6,000

$7,100

$7,800

180,000

Page 14: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones

1995

BYD was established in Shenzhen with only 20

people and $0.3mil. investment.

Page 15: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones

2002 BYD Co., Ltd. was listed on Hong Kong Exchange

(1211.HK) and created the highest issue price.

2007 BYD Electronics (International) Co., Ltd. was listed

on Hong Kong Exchange (00285. HK).

2011 BYD Co., Ltd. was listed on Shenzhen Stock

Exchange (002594. SZ).

Page 16: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones

BYD North American Headquarters was

opened in Los Angeles.

2011

Page 17: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - IT

BYD started to produce Li-ion battery. 1997

Became the first Li-ion battery supplier to

Motorola in China.

2000

Page 18: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - AUTO

2003

BYD initiated its auto business and set up Xi’an plant.

Page 19: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestone - AUTO

2009

BYD Changsha bus plant was built for electric bus

manufacture.

Page 20: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - AUTO

2010 Joint venture founded by BYD and Daimler AG was

started to operate to develop pure EV.

Page 21: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - AUTO

2010 BYD delivered 200 eBuses and 300 e6 taxis to 26th

Universiade Shenzhen to form the largest pure electric

public fleet.

Page 22: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - AUTO

2005

F3, the sales champion car model in China hit

the market and started BYD legend.

e6, the pure EV with the longest driving range

was launched in China.

2011 2008

F3DM, the world’s first dual mode electric car

was launched in Shenzhen.

Page 23: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - New Energy

2008

Started the new energy business to set up a green

technical total solution including PV, ESS and LED

Lighting.

Page 24: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD Milestones - New Energy

2011

Complete the world’s leading Energy Storage Stations

with China Southern Power Grid (12MWh) and China

State Grid (36MWh).

Page 25: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD wants to Build Your Dreams

BYD has THREE Dreams for

Zero Emission Eco-system

Solar Power

Energy Storage

Electrified Transportation

Page 26: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD solar power has four superior advantages:

1. High Efficiency (more power out of small space on the roof)

2. Excellent Optical Performance

(power even under less-than-optimal condition)

3. Steady DC Output Voltage

4. Easiness in Being Installed

Our solar panels have been approved by prominent certifying organizations

such as UL, CE, TUV, IEC and PV Cycle.

We can offer the key part of inverter, Insulated Gate Bipolar Transistor (IGBT).

1st Dream: Solar Power

Page 27: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

2nd Dream: Energy Storage

For Grid Operations Peak load shaving: discharge during the high power demand, charge during the low power demand. Store and transfer electricity = a smarter grid Short response time: 4ms only Improved transmission line and equipment lifetime Reduced Security Risk

For Renewable Balancing Creates a Firm Capacity Output Ramp-rate Control on renewable energy generation for higher efficiency

Page 28: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Spec of F3DM

EV Range: 60-100km

Charging Time: 6~7 h

(household) Spec of e6

Range: 240-300km

10KW DC Fully Charge: 6 h

100KW DC Charge: 40 min, 100%

20 min, 50%

BYD: the first Auto Manufacturer in the world to

launch Fe Battery Operated Electric Vehicle.

3rd Dream: Electrified Transportation

Page 29: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Charging:

50KW Charge: 6h, 100%,

100KW Charge: 3h,100%

BYD eBus: a new-energy, new-power and new-concept pure electric bus

Core Technology: Fe battery and in-wheel motor drive

Range: 40km/h, 400-500 km; city driving, 250-300 km

BYD’s Electric Bus

Page 30: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

National standard Sports Field

Founded in May, 2003, invested in

a fund of more than 10M RMB, well

known for its first class modern

education equipment.

Fashionable & modern Yadi Village

Yadi Middle

School

Yadi

Kindergarten

Sports Field Yadi Village

Founded in 2004, a provincial

standard modern kindergarten

Passion, Innovation, Equal Opportunity, Attention to Details

Corporate Culture

Page 31: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

BYD’s Vertical-Integration Details

Page 32: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Marketing

Logistic

Finance

Auto IT

BYD

HR

BU2

BU1

BYD IT UNIT

Ni-Battery,

Charger,

FPC,

Cables,

Earphone,

Metal

surface

decoration

Div. 1

Li-Battery,

Fe-Battery,

Materials,

UPS,

Power

system,

Solar

products

Div. 2

Plastics surface

decoration,

Keypad/ Mouse,

Molding,

Lens,

Metal,

Components

Div. 3

LCD/LCM

(CSTN/TFT),

Touch

Panel,

Backlight,

Die Cutting

Div. 4

ODM R&D,

JDM R&D

(TD-SCDMA

CDMA

WCDMA

GSM)

Div. 5

Power

MOSFET,

CMOS,

IC,

LED Driver,

DC/DC,

LDO,

PMU

Div. 6

LED,

Camera,

Lens,

Intelligent

security

product

Div. 7

Laptop,

Bluetooth

headset,

Mobile

power

Div. 8

EMS,

PCBA

Div. 9

New Energy

Page 33: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Charger Ni Battery

FPC

EMS

Surface Decoration

Connector

Metal Stamping

Division 1

Ni Battery, Precision Metal

Page 34: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Division 2

Li-ion Battery, Fe Battery, Solar, Power

UPS

DC Power

Solar

Panel Solar Cell

Fe Battery

HES

BYD CORE

COMPETENCE

Laptop

Battery

Cell

Phone

Battery

Power

Tool

Battery

Li-Polymer

Cell Li-ion Cell

Page 35: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

High Level Sub-assembly

IMD/

IML

Cell Phone Design

(ID/MD/Hardware)

Tooling (Plastics &

Stamping)

BYD CORE

COMPETENCE

Die

Casting

NCVM Lens

(Glass/

CNC)

Keypad/

Mouse

Two Shot

Molding Insert

Molding

Painting

(High/Low

Gloss)

Metal Stamping

Antenna

Division 3

Keypad, Plastics, Alloys

Page 36: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Touch

Panel

LCD

CSTN/TFT

LCM Backlight Die Cutting

Division 4

LCD, Touch Panel

Page 37: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

TD-SCDMA

WCDMA

CDMA

GSM

Division 5

Cell Phone ODM

BYD Strategic Chipset Partner:

Smart phone

Feature phone

Page 38: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Division 6

Microelectronics

IGBT

Module

Power

MOSFET

Battery

Management IC

Protection IC

(Single/

Double/

Multiple Cell)

AC/DC

IPEM Touch Panel

Controller IC

Touch Key IC

Touch pad

module

Audio power

Amplifier

Pure Sound IC

ESD Protector

Current

Sensor

CMOS

Image

Sensor IC

Page 39: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Division 7

LED, Camera, Lens, Package Material

Lens Intelligent

Security

Products Camera

LED

Application

Product

LED

Lighting

Product

Package

Material

Page 40: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Division 8

Laptop

Page 41: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Division 9

EMS

Page 42: Welcome to BYD - sdlc.rusdlc.ru/supply/2012/BYD/Company_Profile.pdf · PM, business and technical support center Headquarters BYD America Corp., Chicago ... BYD eBus: a new-energy,

BYD Confidential

Thank You!