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BYD Confidential
Welcome to BYD
BYD Confidential
– One of the Top 25 Most Innovative
Companies
BYD
BYD Confidential
No. 1
Apple
No. 2
No. 3
Microsoft
No. 4
IBM
No. 5
Toyota
Motor
No. 6
Amazon.com
No. 7
LG
Electronics
No. 8
BYD
No. 9
General Electric
No. 10
Sony
No. 11
Samsung
Electronics
No. 12
Intel
No. 13
Ford Motor
No. 14
RIM
No. 15
Volkswagen No. 16
Hewlett-Packard
No. 17
Tata Group
No. 19
Coca-Cola
No. 18
BMW
No. 21
Wal-Mart
Stores
No. 20
Nintendo
No. 23
Nokia
No. 24
Virgin Group
No. 25
Procter &
Gamble
No. 22
Hyundai Motor
The 25 Most Innovative Companies 2010
Bloomberg Business Week's Most Innovative Companies special report is based on data from longtime partner Boston Consulting Group (BCG)
BYD Confidential
Auto Engineering
Research
Institute
Electric Power
Research
Institute
Wireless
Communication Research Institute
Material Science
Research Institute
BYD R&D
Capabilities
Body Design
CAE
NVH
Interior & Exterior Design
Auto Testing Center
Chassis Design
Auto Electrical Design
Oil Sludge Model Formation
Solar Energy Power Station
Energy Store Station
200KW Store Cabinet
Rubber Materials
Surface Tech.
Optoelectronics Tech.
Magnetism Materials
Engineering Plastics
Advanced Ceramics
Metal Materials
Applied Materials
Functional Materials
Audio Lab
Environmental Lab
UI Lab
BB Lab
RF Lab EMT Lab
EMC Lab
Antenna Lab
Technology-based Innovation-oriented
BYD Confidential
– #1 largest cell phone ODM in China
(2000 engineers)
BYD
BYD Confidential
Cell Phone Design Service JRD & ODM
Electro-Mechanics Antenna;
FPC; LCD; Camera Sensor & Module;
Touch Panel
(Resistive & Capacitive)
Sub-assembly & EMS
Accessories Batteries;
Chargers; Bluetooth Headset;
Headset;
Data Card, etc.
Most Vertically-Integrated ODM
Mechanics Tooling; Plastics; Sheet Metal
& Decoration; Mg/Al Alloy; Keypad; Lens;
Mechanism;
Connectors
Vertical Integration Solution Provider
BYD Confidential
– 1st company to announce an electric
car using Fe battery in the world
BYD
BYD Confidential
BYD – the most innovative independent national auto brand
BYD Confidential
– 1st company in the World to provide
a fully vertically integrated solution
for green energy technologies.
BYD
BYD Confidential
Household Energy
Control System
Providing the Whole Set Energy
Consumption Solution
Fe Battery
Energy Storage
Electric Vehicle
Charging Pole Energy Application
BYD Zero Emission Total Solution
LED Lighting
PV System
Energy Generation
BYD Confidential
Commodity Mfg
(FPC, IC, Mechanical Parts)
EMS
(IT Products Mfg & Ass’y)
ODM
(Phone Design & Ass’y)
Combustion Autos Mfg
PHEV R&D
and Mass Production
EV R&D
and Mass Production
Auto
IT
Solar Products
Energy Storage System
UPS/ DC Power
Converter System
LED Lighting
New Energy
Material
Science
Auto
Eng
Wireless
Comm Electric
Power
R&D
BYD Business Areas
BYD Confidential
BYD Global Footprint
BYD Shanghai BYD Changsha
BYD Korea Office
BYD H.K Corp.
BYD Beijing BYD Xi’an
BYD India, Pte., Chennai
BYD Ningbo
BYD Shangluo
BYD Netherlands
BYD Hungary
BYD Finland Oy., Espoo
BYD Denmark A/S, CPH
BYD German Office, ULM
BYD Japan Corp.
BYD
Headquarters
BYD Taiwan Office
Company / Plant
PM, business and technical support center
Headquarters
BYD America Corp., Chicago
BYD North America Headquarters BYD Shaoguan
BYD Confidential
Revenue ( Million USD )
Employees
Robust Growth Record
2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995
20 260 800 4,000 7,000 13,000 15,000 20,000
26,000 36,000
55,000
100,000
120,000 130,000
150,000
180,000
$0.3 $7.3 $13 $31 $62 $127 $190 $337
$586 $952
$967
$2,000
$3,105
$4,000
$6,000
$7,100
$7,800
180,000
BYD Confidential
BYD Milestones
1995
BYD was established in Shenzhen with only 20
people and $0.3mil. investment.
BYD Confidential
BYD Milestones
2002 BYD Co., Ltd. was listed on Hong Kong Exchange
(1211.HK) and created the highest issue price.
2007 BYD Electronics (International) Co., Ltd. was listed
on Hong Kong Exchange (00285. HK).
2011 BYD Co., Ltd. was listed on Shenzhen Stock
Exchange (002594. SZ).
BYD Confidential
BYD Milestones
BYD North American Headquarters was
opened in Los Angeles.
2011
BYD Confidential
BYD Milestones - IT
BYD started to produce Li-ion battery. 1997
Became the first Li-ion battery supplier to
Motorola in China.
2000
BYD Confidential
BYD Milestones - AUTO
2003
BYD initiated its auto business and set up Xi’an plant.
BYD Confidential
BYD Milestone - AUTO
2009
BYD Changsha bus plant was built for electric bus
manufacture.
BYD Confidential
BYD Milestones - AUTO
2010 Joint venture founded by BYD and Daimler AG was
started to operate to develop pure EV.
BYD Confidential
BYD Milestones - AUTO
2010 BYD delivered 200 eBuses and 300 e6 taxis to 26th
Universiade Shenzhen to form the largest pure electric
public fleet.
BYD Confidential
BYD Milestones - AUTO
2005
F3, the sales champion car model in China hit
the market and started BYD legend.
e6, the pure EV with the longest driving range
was launched in China.
2011 2008
F3DM, the world’s first dual mode electric car
was launched in Shenzhen.
BYD Confidential
BYD Milestones - New Energy
2008
Started the new energy business to set up a green
technical total solution including PV, ESS and LED
Lighting.
BYD Confidential
BYD Milestones - New Energy
2011
Complete the world’s leading Energy Storage Stations
with China Southern Power Grid (12MWh) and China
State Grid (36MWh).
BYD Confidential
BYD wants to Build Your Dreams
BYD has THREE Dreams for
Zero Emission Eco-system
Solar Power
Energy Storage
Electrified Transportation
BYD Confidential
BYD solar power has four superior advantages:
1. High Efficiency (more power out of small space on the roof)
2. Excellent Optical Performance
(power even under less-than-optimal condition)
3. Steady DC Output Voltage
4. Easiness in Being Installed
Our solar panels have been approved by prominent certifying organizations
such as UL, CE, TUV, IEC and PV Cycle.
We can offer the key part of inverter, Insulated Gate Bipolar Transistor (IGBT).
1st Dream: Solar Power
BYD Confidential
2nd Dream: Energy Storage
For Grid Operations Peak load shaving: discharge during the high power demand, charge during the low power demand. Store and transfer electricity = a smarter grid Short response time: 4ms only Improved transmission line and equipment lifetime Reduced Security Risk
For Renewable Balancing Creates a Firm Capacity Output Ramp-rate Control on renewable energy generation for higher efficiency
BYD Confidential
Spec of F3DM
EV Range: 60-100km
Charging Time: 6~7 h
(household) Spec of e6
Range: 240-300km
10KW DC Fully Charge: 6 h
100KW DC Charge: 40 min, 100%
20 min, 50%
BYD: the first Auto Manufacturer in the world to
launch Fe Battery Operated Electric Vehicle.
3rd Dream: Electrified Transportation
BYD Confidential
Charging:
50KW Charge: 6h, 100%,
100KW Charge: 3h,100%
BYD eBus: a new-energy, new-power and new-concept pure electric bus
Core Technology: Fe battery and in-wheel motor drive
Range: 40km/h, 400-500 km; city driving, 250-300 km
BYD’s Electric Bus
BYD Confidential
National standard Sports Field
Founded in May, 2003, invested in
a fund of more than 10M RMB, well
known for its first class modern
education equipment.
Fashionable & modern Yadi Village
Yadi Middle
School
Yadi
Kindergarten
Sports Field Yadi Village
Founded in 2004, a provincial
standard modern kindergarten
Passion, Innovation, Equal Opportunity, Attention to Details
Corporate Culture
BYD Confidential
BYD’s Vertical-Integration Details
BYD Confidential
Marketing
Logistic
Finance
Auto IT
BYD
HR
BU2
BU1
BYD IT UNIT
Ni-Battery,
Charger,
FPC,
Cables,
Earphone,
Metal
surface
decoration
Div. 1
Li-Battery,
Fe-Battery,
Materials,
UPS,
Power
system,
Solar
products
Div. 2
Plastics surface
decoration,
Keypad/ Mouse,
Molding,
Lens,
Metal,
Components
Div. 3
LCD/LCM
(CSTN/TFT),
Touch
Panel,
Backlight,
Die Cutting
Div. 4
ODM R&D,
JDM R&D
(TD-SCDMA
CDMA
WCDMA
GSM)
Div. 5
Power
MOSFET,
CMOS,
IC,
LED Driver,
DC/DC,
LDO,
PMU
Div. 6
LED,
Camera,
Lens,
Intelligent
security
product
Div. 7
Laptop,
Bluetooth
headset,
Mobile
power
Div. 8
EMS,
PCBA
Div. 9
New Energy
BYD Confidential
Charger Ni Battery
FPC
EMS
Surface Decoration
Connector
Metal Stamping
Division 1
Ni Battery, Precision Metal
BYD Confidential
Division 2
Li-ion Battery, Fe Battery, Solar, Power
UPS
DC Power
Solar
Panel Solar Cell
Fe Battery
HES
BYD CORE
COMPETENCE
Laptop
Battery
Cell
Phone
Battery
Power
Tool
Battery
Li-Polymer
Cell Li-ion Cell
BYD Confidential
High Level Sub-assembly
IMD/
IML
Cell Phone Design
(ID/MD/Hardware)
Tooling (Plastics &
Stamping)
BYD CORE
COMPETENCE
Die
Casting
NCVM Lens
(Glass/
CNC)
Keypad/
Mouse
Two Shot
Molding Insert
Molding
Painting
(High/Low
Gloss)
Metal Stamping
Antenna
Division 3
Keypad, Plastics, Alloys
BYD Confidential
Touch
Panel
LCD
CSTN/TFT
LCM Backlight Die Cutting
Division 4
LCD, Touch Panel
BYD Confidential
TD-SCDMA
WCDMA
CDMA
GSM
Division 5
Cell Phone ODM
BYD Strategic Chipset Partner:
Smart phone
Feature phone
BYD Confidential
Division 6
Microelectronics
IGBT
Module
Power
MOSFET
Battery
Management IC
Protection IC
(Single/
Double/
Multiple Cell)
AC/DC
IPEM Touch Panel
Controller IC
Touch Key IC
Touch pad
module
Audio power
Amplifier
Pure Sound IC
ESD Protector
Current
Sensor
CMOS
Image
Sensor IC
BYD Confidential
Division 7
LED, Camera, Lens, Package Material
Lens Intelligent
Security
Products Camera
LED
Application
Product
LED
Lighting
Product
Package
Material
BYD Confidential
Division 8
Laptop
BYD Confidential
Division 9
EMS
BYD Confidential
Thank You!