Search Engine Optimization

Stage 1 : Web Crawling & Indexing Audit

Stage 2 : Competitor Analysis

Stage 3 : Keyword Analysis

Stage 4 : On page Optimization – Audit

Stage 5 : Off Page Optimization - Audit

Stage 6 : UI Design & Categorization

Stage1Web Crawling & Indexing & Audit

Status of search engine crawling

Broken links and time out pages Audit

Check out the 301 Web Redirection

Flash & JavaScript Blocks

Status of web page Indexing

Check the site map status

Frequency of Indexing

Stage2Competitor Analysis

Competitor Traffic Analysis

Competitor Target keywords Review

Competitor Traffic Sources Analysis

Competitor Back Link Analysis

Stage 3Keyword Analysis

Competitor keywords Analysis

Keyword Selection

Website keyword phrases Analysis

Stage 4On page Optimization & Audit

On page Optimization Audit

Web page URL optimization

Web page Content Optimization

Title & Meta description

Image Optimization

Internal link building Optimization

Stage 5Off Page Optimization & Audit

Back Link Audit

Search Engine Submission

Unique Domain Link building

Generate Link Popularity

Social Media website link building

Stage:6UI Design & Categorization

Audit for URL navigation

Suggest the easy navigation breadcrumb

Categorize the pages as parent page and sub pages

Status of search engine crawling

We have to check the search engine crawler blocks which not allow the search engine robot to crawl

examples : Robot.txt file block, Meta tag - noindex, nofollow ,

Tool

Screaming Frog's SEO Spider

Broken links and time out pages Audit

We should do the audit for broken links and time out pages which mostly push down the robot crawling from website. Example : 404 errors , 500 errors

Tool : http://www.brokenlinkcheck.com/

Check out the 301 Web Redirection

It is very important in the crawling audit. We have to check the header 301 redirection is done properly or not to the exact page or domain. You also check the canonical error to avoid duplication of the same web page or website. Example : 301 Redirection,

Tool : Screaming Frog's SEO Spider

Flash & JavaScript Blocks

Fundamentally search engine can't crawl the Java & Flash navigation. So we should confirm that, these are not used in the navigation.

Status of Indexing

We have to check page indexing frequency and indexing status which helps to keep in search engine result.

Site:http://www.getmytrip.com/ & check the cache of the indexed page

Check the site map status

We have to know the availability of the site map of the website. It should be submitted in search engine for crawling and indexing.

Tool : Google web master tool

Frequency of Indexing

We have to check the frequency of indexing. If pages are not indexed frequently and very low indexing

. We have to check status of penalization of website. Send reconsideration requests.

Tool : Google web master tool

Competitor Traffic Analysis

We have to analyze the competitor average traffic trend. It helps to know current trend and online trends for the particular category

Tool : www.alexa.com

Competitor Target keywords Review

We have to check the target keywords of competitor and its performance. So we can finalize the keyword phrases which generate traffic and competitive keyword.

Tool : www.alexa.com

Competitor Traffic Sources

We have to check the competitor traffic sources like search engine, social media, campaign. We have to analyze the report.

Spyfu, alexa,

Competitor Back Link Analysis

We have to analyze competitor back links of Dofollow links & Nofollow link counts, unquie domain links, domain authority, page authority,

https://ahrefs.com/

Competitor keywords Analysis

We have to select good performing keywords from the competitor. It helps to get new related keywords

Spyfu & SEMRUSH

Keyword Selection

Select the keywords by using competitor and keyword tool based on the search volume and competitor.

Tool : Google keyword tool, http://www.wordtracker.com/

Website keyword phrases Analysis :

We should analysis the key phrases in the website. We can finalize the keywords based on our website keywords.

Webmaster tool

Web page URL optimization

Audit

Audit for the duplicate URLs

Audit the underscore to optimize the hyphens

Optimization :

Optimize the URL with Keyword Phrases based on page content

URL length should be less than 115 characters

Optimize the URL Parameters

Web page Content Optimization

Audit :

Audit the copy content in the website

Availability of the index-able text in the page

Remove the keyword stuff and spammy content

Optimization :

Using minimum 300 words content in the web page

Should be used keyword phrases 5% maximum in the content

H1 tags used properly in the content

Title & Meta description Optimization

Audit :

Audit for Repeated meta tags

Audit the pages meta tags and title availability

Check Properly title & meta tags optimized with target keywords

Optimization :

Write the unique page title with keyword phrases for all pages maximum 70 characters w

Writing meta tags for all pages based on page content

Image Optimization

Audit :

Have to check the optimization images names, alt optimization

Check image indexing

Optimization :

Give image name properly to web page images

Use the alt tag for the images

Can use title for image to get better ranking

Internal link building Optimization

Audit :

Have to check internal links with keyword stuffs

Audit exact keyword anchor text internal links

Audit for Unrelated page internal linking

Optimization :

Categorize the pages and build the internal linking with the same category page.

Use the anchor text with target keyword phrase

Audit - Off Page Optimization

Audit :

Check spammy back links to remove from the index

Do the audit for nofollow links and dofollow links to increase back link based on report.

Based on competitor back links analysis try to get links like competitor to increase popularity

Search Engine Submission

We have to submit the URL to get crawling and indexing of the specific search engine

Example : Google , Bing,

Unique Domain Link building :

Keep linking with unique domains which are related to page

Generate Link Popularity

Generate the back links for domain popularity by submitting blogging, doing guest post, submit links in classifieds and more.

Social Media website link building

Submitting the URLs in the Social media websites to get social media signals.

UI Design & Categorization

Audit :

Audit for URL navigation to ensure the easy navigation

Audit navigation for all URLs

Optimization :

Suggest the easy navigation breadcrumb

Categorize the pages as parent page and sub pages