BRANDSURVEY2015

ACTIVATING

YOUTH LEADERSHIP

SINCE 1948

TARGET AUDIENCE

POTENTIALCUSTOMER

• Associate members / EwA• Rejected applicants• FGD participant on selection process• Going to be matched GIP EP• Host family• Friends of members• Learning partner (age of average

students)

MEMBERS

• Active members• No-role but still engaged members• IXP members• EP returnee• Senior member• Recent alumni

CHANNELFGD in external events, selection process, survey monkey,

fluidsurveys, project’s event, google form, etc.

FGD in LC gathering/meeting, LCEB confidence vote, alumni gathering, survey monkey, fluidsurveys, google

form, etc.

BRAND SURVEY FOR

POTENTIALCUSTOMER

Objective• Product Awareness

• Attitudes

• Usage

1. How familiar are you with AIESEC?• Never heard of it

• I am aware but have never involved in it

• Know it and recognize it sometimes

• I keep an eye on a regular basis

2. What is AIESEC for you?• Exchange platform

• Leadership organization

• Volunteer organization

• Youth to corporate organization

• Community development care

• Students unit

3. Which of these program have you took interest in?• Leaders of Change

• Global Youth Ambassador

• International Internship

• Host family & associate activities

4. How did you first hear about

AIESEC programs?• Campus media

• Magazine/Newspaper

• Twitter/ Facebook of AIESEC

• Social media of AIESECers

• Instagram of AIESEC

• Friend/relative/associate

• Haven’t heard of it before

• Not sure

• Others

5. Overall, how do you rate the quality of AIESEC programs?• Poor

• Fair

• Good

• Very good

• Excellent

6. What is it that you would most like to change about AIESEC programs? (open question)

7. Would you recommend AIESEC program to a friend or associate?• Definitely not

• Probably not

• Not sure

• Probably

• definitely

8. How likely are you to join AIESEC programs in the future?• Very unlikely

• Somewhat unlikely

• Not sure

• Somewhat likely

• Very likely

QUESTIONS

BRAND SURVEY FOR

MEMBERS

Objective• Trust,

• Esteem,

• Perceived quality and value

QUESTIONS

1. How convenient is our AIESEC to you?• Very inconvenient

• Somewhat inconvenient

• Not sure

• Somewhat convenient

• Very convenient

2. What is AIESEC for you?• Exchange platform

• Leadership organization

• Volunteer organization

• Youth to corporate organization

• Community development care

• Students unit

3. Compared to similar organization, how is our product / program quality?• Better

• About the same

• Worse

4. How likely are you to recommend us to others?

• Very unlikely

• Somewhat unlikely

• Not sure

• Somewhat likely

• Very likely

5. Do you trust our brand? How did we earn your trust? (open question)

6. How do we keep your trust? (Open question)

7. How would you rate the your confidence in showcasing our impact?• 1

• 2

• 3

• 4

• 5

8. What can we do in the future to earn a score of 9 or 10? (open question)

• 6• 7• 8• 9• 10