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Brand Essence Wheel Template - Dachshund Digital€¦ · Brand Essence Wheel Template CORE What does the brand/product do for the customer? How would the customer describe the brand/product?

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Page 1: Brand Essence Wheel Template - Dachshund Digital€¦ · Brand Essence Wheel Template CORE What does the brand/product do for the customer? How would the customer describe the brand/product?

Brand Essence Wheel Template

www.dachshunddigital.com

CORE

What doesthe brand/productdo for the customer?

How would thecustomer describethe brand/product?

How does thebrand/product makethe customer look?

How does thebrand/product makethe customer feel?

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