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Brand Lounge, is a regional Branding and Marketing Strategist firm based in UAE - Dubai and Saudi Arabia - Riyadh. Brand Lounge, with ample experience in the field of branding and marketing communications across the Middle East and Africa region, is specialized in brand intelligence (research & brand audit), brand strategy development, brand design and visual communication and brand activation. Our diversified experience in the di�erent governmental and business industries like Healthcare, Real Estate, Sports, Retail and Corporates, is extensive, as we have succeeded in creating positive brand image and experience across all touch points in numerous national and international projects.

Brand Lounge is the designated partner of Trout & Partners Ltd in the Middle East & North Africa, one of the most prestigious global branding and strategy consultancy firms founded and headed by Jack Trout, the founding father of the concept of “Strategic Brand Positioning” - the global business theory that is considered the number 1 strategy used in business branding today. Brand Lounge is also the MENA representative of Brand Keys; the only research company in the world that is specialised in brand loyal� & engagement measures.

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who we areour brand character

Whether it is helping clients create and activate a new brand identi�, or simply providing proprietary brand equi� metrics, we at Brand Lounge consistently adhere to the highest standards of accuracy and professionalism through our internally developed 4ds system and full spectrum of capabilities and services that we passionately deliver:

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what we doservices

Brand IntelligenceBrand discoveryBrand equi� measurementBrand performance & e�ectivenessBrand valuationConsumer insights & loyal� measuresCustomer segmentation & journey mappingIndustry & competitive audit

Brand strategy & positioningBrand architectureDi�erentiated brand positioningBrand idea creationBrand platform developmentInnovation & new concept developmentNew market strategy

Naming & verbal brandingBrand voice & messagingBrand naming & naming strategySlogans & taglines

Digital & social mediaDigital strategyDigital branding & marketingDigital engagement GPSMobileSEOSocial mediaUser experienceWebsite design & development

Identi� & designBrand identi�Brand management applicationsBrand & Space environmentsCorporate identi�Destination brandingPackaging designSensory identi�

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Brand experienceInternal brandingService designInternal engagementEmployer brandingBrand activationBrand launches & roll out

what we doservices

In a hyper-competitive world, Brand Lounge and its network, continuously develop methodologies to improve institutional, business and brand performance, which:

1. Maximize potential by identi�ing an e�ective direction

2. Strengthen a brand's di�erentiation: with a new vision, strategy, model & metrics

3. Capitalize on its performance by aligning the organization to the strategy; integrating its response capaci� and developing its competitive base, leading to a solid Positioning strategy with which clients can be�er capitalize on their options.

4. Articulate the brand strategy both verbally and visually

5. Activate the brand by communicating and engaging with its various stakeholders and insuring that the brand Image and experience are aligned at every touch-point

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our processthe 4ds

discovery

development

design

delivery

Brand Lounge is the designated partner of Trout & Partners Ltd, one of the most prestigious marketing consultancies in the world with an international network spanning 4 continents.

The firm was founded by Jack Trout, who is recognized as the world's foremost marketing strategist and originator of positioning. He is responsible for some of the most innovative ideas in marketing in the last for� years. Like other consultants across the network, Brand Lounge provides hands-on experience in the implementation positioning strategies.

With more than 40 years of experience in advertising and marketing, Trout has consulted for companies such as AT&T, IBM, Southwest Airlines, Merck, Procter & Gamble, among others. He has also for consulted with the state department on how to be�er sell America and in 2006, helped Democrats regain leadership of the United States Congress. Trout is the author of many marketing classics, including Positioning: The Ba�le for Your Mind; Marketing Warfare; The 22 Immutable Laws of Marketing; Di�erentiate or Die; Big Brands, Big Trouble; and his latest, Trout on Strategy.

"If you understand how the mind works, you'll understand positioning."

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our partnersJack Trout

Brand Lounge is the regional partner of Brand Keys, the leader in predictive brand equi�, loyal�, and engagement research metrics since 1984. It is the only research consultancy to have developed and refined a proprietary customer-listening system that informs clients what engages consumers and drives their behavior, which measures the direction and veloci� of consumer values 12 to 18 months in advance of the marketplace. These predictive metrics have been used by fortune 500 companies in b2c and b2b categories in over 30 countries worldwide.

Unlike traditional research methods, Brand Keys metrics are grounded in clinical psychology. This distinction allows clients to understand both the emotional and rational factors bonding consumers to brands, accurately predicting future in-market behavior and therefore correlate highly with sales and profitabili�.

Brand Keys measures are scientifically validated with statistical reliabili� at the 95% confidence level. There is no other technique currently available that provides the kinds of insights and predictive results that correlate so highly to sales.

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our partnersBrand Keys

AustraliaArgentinaAsia PacificUSAAustraliaLebanonBrazilCentral AmericaChinaChileColombiaDubai-UAEEcuadorEgyptGermanyGreeceIndiaItaly

MauritiusMexicoNorthern EuropeParaguayPeruPolandPortugalRepublic of BelarusRomaniaRiyadh-KSARussian FederationSouth AfricaSpainTurkeyUkraineUruguayVenezuela

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networkour offices

35o�cesacross4continents

Whether it is helping clients create and activate a new brand identi�, or simply providing proprietary brand equi� metrics, we at Brand Lounge consistently adhere to the highest standards of accuracy and professionalism through our internally developed 4ds system and full spectrum of capabilities and services that we passionately deliver:

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our clients brands we worked on

brand activation, identity and environmental branding

BAHRAIN11, the first GCC Games held in Manama in October 2011,is considered as one of the largest sports celebration of its kind. The challenge was to develop a360 campaign for this huge event.

BAHRAIN11, the first GCC Games held in Manama in October 2011, is considered as one of the largest sports celebration of its kind. The challenge was to develop a 360 campaign for this huge event.

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BAHRAIN11sports event

The challenge The approach The result

b r a n d s t r a t e g y , n a m i n g a n di d e n t i t y

Arabian Medical Marketing Company is a healthcare provider in the Kingdom of Saudi Arabia, specialized in selling medical equipment. Previously operating under the name of “AMCO”, we-at Brand lounge- faced 2 main challenges, first was the name “AMCO” which was already overused by many other companies and our client was seeking di�erentiation in the market. The second challenge was the abili� to transform “AMCO” from a sales driven brand to a marketing driven corporation.

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nawahhealthcare

The challenge The approach The result

Brand Lounge went through a process of a complete brand makeover, creating a new identi� under the name “nawah”, designing a new logo and choosing “care is core” as its new slogan. Many events were launched, revealing the new identi�; an impressive website was built, as well as Brand Lounge ensured the optimum usage of online social media and branding tools. Following a content marketing strategy, Brand Lounge worked on positioning the brand as an expert healthcare provider inside KSA.

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nawahhealthcare

The challenge The approach The result

Leman approached Brand Lounge with an exciting challenge. As a highly competitive Project Management company, Leman had an awareness problem, it lacked the industry recognition it deserves and the true representation of what it stands for as a client-relation centric company that has the total personal and professional package to empower its clients.

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Lemanproject management

The challenge The approach The result

Brand Lounge started by initiating the “discovery” phase of its 4ds methodology. The aim was to understand the key a�ributes of the project management industry and its best practices. An in-depth analysis of Leman operation mode helped us set up the optimum brand structure and substantial changes to the old brand was critical to enforce the strategic position of the brand. A total revamp of the brand identi� was carried out in the “design” phase.

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Lemanproject management

The challenge The approach The result

brand strategy, naming and identi�, environmental branding

brand strategy, naming and identi�

We have developed a new name to cover the brand perception and extended operation while leveraging on the main services. To enforce the perception of high Quali�, we created their own customized QSP Book of standards. QSP stands for their key values reflecting their new positioning and brand image: Quali�. Service and Partnership

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PrintPacprinting press

The challenge The approach The result

thepointofdi�erentiationDubai Media City | P.O.Box 282379,Dubai ,UAET+971 4 434 7152 F +971 4 432 7180 brandloungeme.com