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Brand Extension
1. Canon
2. Nikon
3. Samsung
4. Sony
5. Panasonic
6. Red Digital Cinema
7. Imax
8. Go pro
9. Arri
10.Olympus
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Chapter 12: Brand strategies. Contents The concept of brand strategies Naming a brand extension Brand extension strategies – line and category extension
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The Effect of Brand Extension Strategies upon Brand … · The Effect of Brand Extension Strategies upon Brand ... strategy. By brand extension it means that a successful current
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Brand extension
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