Determinant Brand Extension
Embed Size (px)
Citation preview
-
8/12/2019 Determinant Brand Extension
1/21
7th Global Conference on Business & Economics ISBN :
978-0-974!!4-9-7
The Determinants of Brand Extensions Success in an
EmergingMarket: Identifying The Effects of Parent Brand Image,
Category
it !nd Consumer Characteristics
"#"$ !%T"&!$, Ph'D"esearch #ssistantGalatasara$
%niersit$'acult$ of Economics an( #(ministratie Sciences)*ra+an
Ca(, No: ./rta1$23S#NB%56hone: 00 90 74 77 4 'a: 00 90 ! 8 8E-mail:
uaturan$ahoo,com
T(#!) )E$*+E&*, Ph' D#ssistant 6rofessor of ;aretin
