Embed Size (px)
Citation preview
Boost Enrolment With New Approaches to Student Admissions
Slide 1
Boost Enrolment With New Approaches to Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 2
1) Application Time is Right Around The Corner...
2) Strategic Enrolment Management
3) Innovative Admissions Processes
4) Creative Submission Requirements
5) Ensure a Seamless Admissions Process
6) New Approaches to Admissions Offers
7) A Little Creativity Goes a Long Way
Overview
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 3
Some American colleges begin releasing their admissions decisions before the holidays. They believe that the first acceptance letter that a student receives will most likely be acted upon.
Increasingly, both local and international students are sending out three or more applications per year, and some schools are taking innovative approaches to increasing the likelihood that their offers are accepted.
1. Application Time is Right Around The Corner...
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 4
This has become more important as the postsecondary landscape has gotten more competitive over the last decade.
Every school aims to attract the right leads and admit the right students as efficiently and effectively as possible.
To find the right fit, you must provide and promote an accurate image of your program and course information, school services and general campus life, so that admitted students are prepared to succeed.
2. Strategic Enrolment Management
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 5
Example: Dalhousie University aims to attract leads through positive word-of-mouth, by selling the “Dalhousie experience.”
“It’s less about a sales pitch and more about listening to what matters to them and seeing whether there’s a fit,” explains Asa Kachan, assistant vice-president, enrolment management, and registrar.
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
2. Strategic Enrolment Management
Boost Enrolment With New Approaches to Student Admissions
Slide 6
Some universities have been using new approaches in their admissions processes—like the integration of social media platforms, or video essay submissions. This places a greater emphasis on an applicant’s personality and motivation, rather than only on his or her grades.
Example: In 2012 University of British Columbia began requiring applicants to answer questions about personal characteristics and non-academic strengths in addition to submitting their high school marks.
3. Innovative Admissions Processes
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 7
Schools are becoming more and more creative in finding alternatives for traditional admissions. Here are some examples:
Bard College, New York, offers an admission path based on the
submission of four 2,500 word research essays, which reflects actual college coursework.
Applicants of Chicago Booth’s MBA program must create a four slide PowerPoint presentation in the place of a standard essay submission.
McDonough School of Business in Georgetown asks applicants to communicate, via social media platforms like Twitter, why they would like to attend its MBA program.
Applicants of Yale and Kellogg must answer two pre-recorded questions in a 90-second video so the admissions department can see the applicant in action.
4. Creative Submission Requirements
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 8
Use analytics tools to control your admissions systems. This will help you understand the alternate entry and exit points of today’s enrolment paths, so you can apply these results to get long-term trends.
Admissions software facilitates the organization of graduate admissions, while providing access to applicant portfolios, custom reporting and much more.
5. Ensure a Seamless Admissions Process
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 9
It’s important that your school’s admissions and acceptance processes are communicated to the applicants and their parents in the clearest way possible. The last thing you want is to lose a prospective student (local or international) because your school’s acceptance process is too complicated.
Example: UBC makes understanding the admissions process very simple by providing step-by-step guidelines for students to follow once they have been admitted.
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 10
It’s important that all applicants receive an email acknowledging receipt of their application from your admissions office within a few weeks.
Some schools have even taken the opportunity to add creativity to their admissions offers—like using social media to create memorable impressions in the minds of incoming students.
6. New Approaches to Admissions Offers
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 11
Example: The University of Guelph got its mascot (the gryphon) to hand-deliver admissions offers to the homes of some of their applicants. The university captured photos of these events and used them for social media marketing. Here is a Twitter campaign that was started called #wherewillGryphshowupnext:
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 12
A posting to a popular student Facebook page yielded 2,277 likes and 21 comments in just 12 hours.
Angi Roberts, Information Services Manager in Admissions Services at the University of Guelph, reported on this social media campaign stating that “the response has been incredible, and it has brought levity to what can be a nail-biting time for high-school students awaiting news about their university choices.”
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 13
The social media success of the University of Guelph’s campaign shows that a little creativity and great timing can go a long way—even during the arguably mundane waiting period of the admissions process.
As student expectations continue to evolve, universities must continue to seek new and creative ways of engaging prospects.
7. A Little Creativity Goes a Long Way
Source: Higher Education Marketing – Innovative Approaches To Student Admissions
Boost Enrolment With New Approaches to Student Admissions
Slide 14
Questions? 1.514.312.3968
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
