SOCIAL MEDIA EXPANSION

11.20.15

PHHHOTO

Hello. During my phone interview with Roland, he said one of the things you guys struggled with was keeping up with new apps and social platforms. He also mentioned that if I were to get the internship, I could be working on Bonnaroo.

After looking at Bonnaroo’s current platforms and the type of content shared, I thought I’d introduce you to an app you might have overlooked.

PHHHOTO.

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Pronounced ‘photo’, PHHHOTO is constantly being called the next generation of photography-based social networking.

Instead of posting still shots of your day, you create moving images to share with the world.

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PHHH…what?

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01. When you open the app, you’re welcomed by your main feed, filled with posts of the people you follow.

02. There’s a search to discover users that range from your contacts and social connections to celebrities.

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03. The #WOW page is where the staff showcase unbelievably creative PHHHOTOs.

User Experience

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05. Once you’re happy, you can share your GIF across Facebook, Twitter, Instagram, and Tumblr.

06. You can view your PHHHOTOs either on your feed or on your profile, which you can access via app or mobile.

04. Once you snap your PHHHOTO, you can pick between a black and white or a special filter.

User Experience

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TL;DR

“It’s like Instagram, but with gifs”

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Instagram recently announced the release of their gif app, Boomerang.

Despite their similarities, PHHHOTO and Boomerang have completely different dynamics in the aesthetic and in demographics.

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Speaking of Insta…

PHHHOTO vs Boomerang

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PHHHOTO has been having incredible success since they launched and the likelihood of Boomerang taking consumers from PHHHOTO is low.

Not only are the type of people on Instagram vs PHHHOTO entirely different, it probably won’t be successful because people on Instagram want to be on Instagram, not Boomerang.

Example: Hyperlapse app by Instagram

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Boomerang will likely NOT take off

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PHHHOTO began at SXSW in 2013 as an iPad photobooth, set up for private events and parties.

With over 225K in funding, led by Diplo, the app launched August 2014 and PHHHOTO has since grown to one million users with a total of ten million PHHHOTOs.

Users spend 7 minutes 11 seconds per session and 25% of users spend an hour per week on PHHHOTO.

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The start of a revolution

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Typical User: High school and college students, millennials and young adults, professionals in creative industries: photographers, musicians, dancers, filmmakers.

Celebrity Users: Cole Sprouse, Miley Cyrus, Katy Perry, Mark Zuckerberg, Skrillex, Joe Jonas, etc.

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These 7-minute PHHHOTO users are not your typical folks. They view life from a different perspective and are more than happy about it. They like being part of a niche. They enjoy feeling special and being in a crowd that understands and celebrates their tastes.

To me, this feeling is ver similar to being a Bonnaroovian.

Someone going to Coachella may be there just for the Insta pic. A Bonnarovian is the guy who doesn’t need to tell you he’s cool — he has his friends to do that.

Coachella has fashion blogs and mega photo albums. Bonnaroo has an irreplaceable experience.

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“I swear I’m not a hipster”

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#Bonnaroo

From announcing they were attending Bonnaroo, to showing iconic places, and musical acts, PHHHOTO has already been used by plenty of Bonnaroovians.

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01. Slowly build a PHHHOTO following

02. Create fun, lo-fi content that embodies #RadiatePositivity

03. Post GIFs of videos from past festivals

04. #BonnarooBound countdown

05. Behind-the-scenes preparing for the festival

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#BonnarooBound

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During the festival

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01. Remind people of often forgotten attractions and events

02. Showcase events outside the music

03. Announce different bands performing

04. Scavenger hunt for swag

05. Profile Bonnaroovians, workers, and locals

06. Physical PHHHOTO booth

Let’s give the people what they want

PHHHOTO attracts an audience that no other platform can – people that are actively searching for an authentic experience.

They’re not fooled by gimmicks and I can’t imagine a better experience than Bonnaroo to offer. With PHHHOTO people will view an even more immersive experience that will make any music and art lover dying to join the community.

Let’s be sure we’re waiting for them with open arms.

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11.20.15

PHHHOTO

SOCIAL MEDIA EXPANSION

THANK YOU!