Catherine Duggan

Blogs o Bloggers o Blogging

About me

To introduce the topic of Blogging

1. Define and demonstrate blogging

2. Identify various types of bloggers

3. Explain blogging as an inbound marketing tool

4. Illustrate the benefits of blogging

Aim

Objectives

• Regularly updated website or web page

• Created by an individual or small group

• Written in an informal or conversational style

Definition

Types of Bloggers

Personal

Suzie McCormack o Writer Blogger Artist

Lloyd Hamilton o Food Blogger

James Butler o Fashion Blogger

Business

Why?

4 Main Benefits to Businesses

1. Helps drive traffic to your website

2. Helps convert traffic into leads

3. Helps establish authority

4. Drives long-term results

To introduce the topic of Blogging

1. Define and demonstrate blogging

2. Identify various types of bloggers

3. Explain blogging as an inbound marketing tool

4. Illustrate the benefits of blogging

Aim

Objectives

Sources/Useful Information• The 10 Types of Popular Blogs: Which One Is Yours?

http://blog.leadpages.net/types-of-blogs/• Types of Blogs

https://wordpress.com/types-of-blogs/• The 7 Types of Blogger: Which one are you?

http://writetodone.com/the-7-types-of-blogger-which-one-are-you/• One Hundred Days, One Hundred Creations

https://onehundreddaysonehundredcreations.wordpress.com/about/• Soul Soup

http://www.soulsoup.ie/• Buffer

https://blog.bufferapp.com/?utm_source=blog&utm_medium=Social&utm_campaign=nav-social• Hubspot

http://blog.hubspot.com/• Why Blog? The Benefits of Blogging for Business

http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht• Oneten Blog: The Evolution of the Blogger

http://www.onetencreative.com/2011/02/03/evolution-of-the-blogger/• What is a Blog? https://www.youtube.com/watch?v=NjwUHXoi8l• James Butler: Fashion Blogger https://jusdejames.wordpress.com/• TV3 Ireland AM Blogger Style Off: (7/7/15)

http://www.tv3.ie/3player/show/184/95965/1/Ireland-AM