Catherine Duggan
Blogs o Bloggers o Blogging
About me
To introduce the topic of Blogging
1. Define and demonstrate blogging
2. Identify various types of bloggers
3. Explain blogging as an inbound marketing tool
4. Illustrate the benefits of blogging
Aim
Objectives
• Regularly updated website or web page
• Created by an individual or small group
• Written in an informal or conversational style
Definition
Types of Bloggers
Personal
Suzie McCormack o Writer Blogger Artist
Lloyd Hamilton o Food Blogger
James Butler o Fashion Blogger
Business
Why?
4 Main Benefits to Businesses
1. Helps drive traffic to your website
2. Helps convert traffic into leads
3. Helps establish authority
4. Drives long-term results
To introduce the topic of Blogging
1. Define and demonstrate blogging
2. Identify various types of bloggers
3. Explain blogging as an inbound marketing tool
4. Illustrate the benefits of blogging
Aim
Objectives
Sources/Useful Information• The 10 Types of Popular Blogs: Which One Is Yours?
http://blog.leadpages.net/types-of-blogs/• Types of Blogs
https://wordpress.com/types-of-blogs/• The 7 Types of Blogger: Which one are you?
http://writetodone.com/the-7-types-of-blogger-which-one-are-you/• One Hundred Days, One Hundred Creations
https://onehundreddaysonehundredcreations.wordpress.com/about/• Soul Soup
http://www.soulsoup.ie/• Buffer
https://blog.bufferapp.com/?utm_source=blog&utm_medium=Social&utm_campaign=nav-social• Hubspot
http://blog.hubspot.com/• Why Blog? The Benefits of Blogging for Business
http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht• Oneten Blog: The Evolution of the Blogger
http://www.onetencreative.com/2011/02/03/evolution-of-the-blogger/• What is a Blog? https://www.youtube.com/watch?v=NjwUHXoi8l• James Butler: Fashion Blogger https://jusdejames.wordpress.com/• TV3 Ireland AM Blogger Style Off: (7/7/15)
http://www.tv3.ie/3player/show/184/95965/1/Ireland-AM