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VISUAL SOCIAL MARKETING:
THE NEXT GENERATION OF SOCIAL MEDIA
#B2BSummit15@marissapick
WE’RE LIVING DURING A SOCIAL MEDIA REVOLUTION
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MOST RETWEETED TWEETS IN HISTORY
The now World’s Most Retweeted Tweet surpassed the millionth mark within hours,
now residing well over 3M.
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#B2BSummit15@marissapick
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YOUR BRAIN PROCESSES IMAGES 60,000 TIMES QUICKER THAN TEXT.
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#B2BSummit15@marissapick
#B2BSummit15@marissapick
SOCIAL MEDIA FACTS• 72% of all internet users are now active on social media
• 71% of users access social media from a mobile device
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SOCIAL MEDIA USAGE & ADOPTION
The 30-49 bracket sits at 72% usage
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Pew Research Center
SOCIAL MEDIA USAGE & ADOPTION
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• 60% of 50-60 year olds are active on social media
• In the 65+bracket, 43% are using social media
• The fastest growing demographic on Twitter is the 55-64 year age bracket
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The power of images on Twitter
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Publishers who use infographics grow in traffic an average of 12% more than those who don't
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THE POWER OF IMAGES ON FACEBOOKPhotos and images on Facebook generate 53%
more 'Likes' than the average post.
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79% journalistssay that images increased the odds
of a story (press release) getting picked up.That’s good PR!
#B2BSummit15@marissapick
Readers are
4X more likely to engage or comment on a
blog post with a good image.
That’s good PR!
#B2BSummit15@marissapick
#B2BSummit15@marissapick
Visual social marketing strategy is
essential!
You MUST take advantage of specific strategies, tools, tactics, and tips to have
a competitive edge!
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STAND OUT: CUT THROUGH THE NOISE!
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WHY INCORPORATE VISUALS?• Story telling• Behind the scenes• More personal connections• Reinforce your brand/event message• Show them how awesome your brand is• Inspire with ideas• Visual stories your customers/attendees want to
see/hear
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DON’T HAVE ENDLESS BUDGETS?
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10 Tips for Using Visual Social Marketing for Your Business#B2BSummit15
@marissapick
1. BALANCE FUN IMAGES WITH PICTURES FROM YOUR BUSINESS
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2. LEVERAGE VIDEOS & EMBED INSTAGRAM & VINE VIDEOS WITHIN YOUR BLOG OR WEBSITE
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INTERNAL CASE STUDY:READER’S APPRECIATION WEEK
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3: INSPIRE POTENTIAL CUSTOMERS
EVOKE EMOTIONS
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4. LEVERAGE PHOTO CONTESTS
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5. NETWORK ACROSS SOCIAL MEDIA:• Engage—like others’ photos and leave comments
• Follow your already established followers from other social media platforms
• Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.
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6. REWARD FOLLOWERS!
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51% OF US MILLENNIALS WILL SHARE INFO WITH COMPANIES IN EXCHANGE FOR AN INCENTIVE
(SOURCE: USC ANNENBERG CENTER FOR THE DIGITAL FUTURE)
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7. SHOW WHAT YOUR PRODUCT CAN DO – INCLUDE USER GENERATED CONTENT FOR A CHANCE TO BE FEATURED!
The #ShareaCoke campaign launched in 2011, and the company attributes
the campaign to a 2% increase in U.S. sales after over
a decade of declining revenues. #B2BSummit15@marissapick
HOW WOULD YOU CHANGE FINANCE FOR THE BETTER
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@marissapick#CFASOCIAL15
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8. SHOWCASE PHOTOS OF EMPLOYEES - CELEBRATE YOUR STAFF & SHOW THEM HOW MUCH THEY’RE VALUED
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9. SHOW YOUR OFFICE & COMPANY
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10. EXPOSE SOMETHING NEWSWORTHY!
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THREE OF MY FAVORITE TOOLS & TIPS TO HELP YOU GET
STARTED
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FLIPAGRAM
QUOTER
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PABLO BY BUFFER
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#B2BSummit15@marissapick
