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Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.
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CAPITALIZE ON PICTURES FOR YOUR SOCIAL MEDIA STRATEGY
BE SOCIALBE VISUAL
«
ALFRED STIEGLITZ
Photography is a reality so subtle that it becomes more real than reality. »
THE VOICE OF YOUR COMMUNITY
I
The Yves Saint Laurent’s community has been asked to give its vision of freedom. An original way to adapt the advertising campaign of “L’Homme Libre” on Social Media, emphasizing the visual aspect to promote the new fragrance.
L’homme libreby Yves Saint Laurent
Photography offers an alternative way to spread your message.
7,162 photosshared on a dedicated Facebook App via the Instagram hashtag #Breakfree.
BUILD AUTHENTIC & CLOSE RELATIONSHIPS
II
Let customers introduce your products through their eyes & share the best stories with the rest of your community.
The food brand OVOmaltine organized a successful Instagram photo contest on its Facebook page to promote its new product, OVOmaltine Crunchy, and posted the best submissions on their Timeline.
OVOmaltine Crunchyby OVOmaltine
8,991 people talking about this13,000 new fans in 1 month
across a community of 20,000 fans
STORY
IIITELL YOUR
Photos capture a moment that is gone forever, it’s a part of memento.
The French Tennis Federation has launched, on the Roland Garros Facebook page, the “Golden Moments” board collecting all the most legendary photos and videos of the competition.
Golden Momentsby Roland-Garros
10,000+ unique visitors
IVENTERTAINMENTSHARING IS ALSO ABOUT
Organize special operations by letting your fans express their talent on enjoyable topic.
The young and connected mobile brand, Sosh, asked its fans to submit their best photos of vintage vehicles in connection with the old Chrysler van used on the cover of "El Camino", a new album by The Black Keys.
The Black Keys Photo Contestby Sosh
500+ shared photos38,000 unique visitors
8,000 votes
VFROM VIRTUAL
TO REAL
At "Game Story", an exhibition about video games, the french mobile network provider Orange partnered with the stars of the Ubisoft Studios. A digital photo booth allowed fans to take a picture with one of the "Raving Rabbits". Pictures were later posted on their Facebook app to commemorate the experience and let folks vote on their favorite photos.
Game Story Exhibitionby Orange
1,000+ participants in one week
1,500 new fans
Extend the «IRL» experience to animate and promote an event.
recruited on an event where the operator was partner.
VIYOUR PRODUCTSSHOWCASE
The online communities for Sosh, Nokia, Quiksilver & Windows Phone are coming together to vote on the design of the new Nokia Lumia 610 Quiksilver, the first Windows Phone to be designed by users. Fans had to “Like” one of the three models proposed.
Quiksilver + Nokia Pollby Sosh
Involve your community at a deeper level.
600 earned likes
VIIPROVIDE WORLDWIDE
EXPERIENCES
The International Automobile Federation launched the largest interactive Facebook contest their industry has seen. Fans of Rally Around the World are invited to share their best photos taken during the International WRC Tour.
Share your Rally experienceby Fédération Internationale de l’Automobile
Think global, act local: offer multilingual and geolocalized experiences to mutualize your audience.
587 shared photos28,856 visits
7,957 votes
SPREAD YOUR MESSAGE
VIIITO ALL THE SOCIAL WEB
Increase the virality of your campaigns through cross-platform synergies.
OVOmaltine built a cross-channel campaign for its photo contest integrating Instagram, mobile phones, the Facebook Open Graph and the dedicated hashtag #OVOCrunchy. They were able to optimize their social presence to ensure maximum participation.
Ovomaltine Crunchyby Ovomaltine
200,000 story impressions in 3 weeks
THE SOCIAL MARKETING PLATFORM
Conversation InsightsApplication
Quiz Photo Contest and many more!
Content tabs Conversion
Social apps that include photos
WE LOVE INSTAGRAMWe deeply integrated the Instagram API into our platform, along with all its revolutionary features including Instagram
connect and hashtag fetching.
Let’s provide great social experiences by involving your community via the tools they love.
Tigerlily is an intelligent social media marketing platform.We help you optimize interactions with your fans
and maximize their lifetime social value.
CONTACT US VISIT WEBSITE