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CAPITALIZE ON PICTURES FOR YOUR SOCIAL MEDIA STRATEGY BE SOCIAL BE VISUAL

Be Visual. Be Social

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Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.

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Page 1: Be Visual. Be Social

CAPITALIZE ON PICTURES FOR YOUR SOCIAL MEDIA STRATEGY

BE SOCIALBE VISUAL

Page 2: Be Visual. Be Social

«

ALFRED STIEGLITZ

Photography is a reality so subtle that it becomes more real than reality. »

Page 3: Be Visual. Be Social

THE VOICE OF YOUR COMMUNITY

I

Page 4: Be Visual. Be Social

The Yves Saint Laurent’s community has been asked to give its vision of freedom. An original way to adapt the advertising campaign of “L’Homme Libre” on Social Media, emphasizing the visual aspect to promote the new fragrance.

L’homme libreby Yves Saint Laurent

Photography offers an alternative way to spread your message.

7,162 photosshared on a dedicated Facebook App via the Instagram hashtag #Breakfree.

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BUILD AUTHENTIC & CLOSE RELATIONSHIPS

II

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Let customers introduce your products through their eyes & share the best stories with the rest of your community.

The food brand OVOmaltine organized a successful Instagram photo contest on its Facebook page to promote its new product, OVOmaltine Crunchy, and posted the best submissions on their Timeline.

OVOmaltine Crunchyby OVOmaltine

8,991 people talking about this13,000 new fans in 1 month

across a community of 20,000 fans

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STORY

IIITELL YOUR

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Photos capture a moment that is gone forever, it’s a part of memento.

The French Tennis Federation has launched, on the Roland Garros Facebook page, the “Golden Moments” board collecting all the most legendary photos and videos of the competition.

Golden Momentsby Roland-Garros

10,000+ unique visitors

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IVENTERTAINMENTSHARING IS ALSO ABOUT

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Organize special operations by letting your fans express their talent on enjoyable topic.

The young and connected mobile brand, Sosh, asked its fans to submit their best photos of vintage vehicles in connection with the old Chrysler van used on the cover of "El Camino", a new album by The Black Keys.

The Black Keys Photo Contestby Sosh

500+ shared photos38,000 unique visitors

8,000 votes

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VFROM VIRTUAL

TO REAL

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At "Game Story", an exhibition about video games, the french mobile network provider Orange partnered with the stars of the Ubisoft Studios. A digital photo booth allowed fans to take a picture with one of the "Raving Rabbits". Pictures were later posted on their Facebook app to commemorate the experience and let folks vote on their favorite photos.

Game Story Exhibitionby Orange

1,000+ participants in one week

1,500 new fans

Extend the «IRL» experience to animate and promote an event.

recruited on an event where the operator was partner.

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VIYOUR PRODUCTSSHOWCASE

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The online communities for Sosh, Nokia, Quiksilver & Windows Phone are coming together to vote on the design of the new Nokia Lumia 610 Quiksilver, the first Windows Phone to be designed by users. Fans had to “Like” one of the three models proposed.

Quiksilver + Nokia Pollby Sosh

Involve your community at a deeper level.

600 earned likes

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VIIPROVIDE WORLDWIDE

EXPERIENCES

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The International Automobile Federation launched the largest interactive Facebook contest their industry has seen. Fans of Rally Around the World are invited to share their best photos taken during the International WRC Tour.

Share your Rally experienceby Fédération Internationale de l’Automobile

Think global, act local: offer multilingual and geolocalized experiences to mutualize your audience.

587 shared photos28,856 visits

7,957 votes

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SPREAD YOUR MESSAGE

VIIITO ALL THE SOCIAL WEB

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Increase the virality of your campaigns through cross-platform synergies.

OVOmaltine built a cross-channel campaign for its photo contest integrating Instagram, mobile phones, the Facebook Open Graph and the dedicated hashtag #OVOCrunchy. They were able to optimize their social presence to ensure maximum participation.

Ovomaltine Crunchyby Ovomaltine

200,000 story impressions in 3 weeks

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THE SOCIAL MARKETING PLATFORM

Conversation InsightsApplication

Quiz Photo Contest and many more!

Content tabs Conversion

Social apps that include photos

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WE LOVE INSTAGRAMWe deeply integrated the Instagram API into our platform, along with all its revolutionary features including Instagram

connect and hashtag fetching.

Let’s provide great social experiences by involving your community via the tools they love.

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Tigerlily is an intelligent social media marketing platform.We help you optimize interactions with your fans

and maximize their lifetime social value.

CONTACT US VISIT WEBSITE