● Internet and the technological advancements that followed have democratized the process of building up one’s own business from the ground up

● In another article, I spoke about the basics of how to start an eCommerce business in India. Here’s the link to the same: https://digichefs.com/how-to-start-an-e-commerce-business-in-6-steps/

● In the scope of this article, I am assuming you know what you want to sell

● Here’s the context: You’ve had a great idea, you’ve researched the manufacturing/sourcing of the product or USPs of your service, you’ve thought about the logo & brand story, now you’re looking out for partners who could help you with the real setup of your online footprint – the logos, the website followed by the marketing activities and then retention & reputation management.

● I always hear from budding entrepreneurs that they get lost in terms of how to begin their shop online

● They get suggestions from peers: some say SEO worked the best for them, influencer marketing works

● To read more, visit : https://digichefs.com/best-marketing-plan-of-action-for-first-year-of-a-bootstrapped-ecommerce-business-in-india/