February 2014

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Back to Basics - Acronyms and AbbreviationsClientLogoIf needed

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On the basis of costing

Cost-Per-Click is a payment option where the advertiser pays on the basis of clicks received. Cost-Per-Click is a payment option where the advertiser pays on the basis of clicks received. CPCCPC

Cost per mille is a payment option where the advertiser pays for 1000 impressions/viewsCost per mille is a payment option where the advertiser pays for 1000 impressions/viewsCPMCPM

Cost per lead is a payment option where the advertiser pays on the basis of leads/sign-ups received

Cost per lead is a payment option where the advertiser pays on the basis of leads/sign-ups receivedCPLCPL

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Ad formats

A text ad is a description or promotion of your product or service. Which obviously is in textA text ad is a description or promotion of your product or service. Which obviously is in textText AdsText Ads

Banner Ads are image based ads placed in a webpageBanner Ads are image based ads placed in a webpageBanner Ads

Banner Ads

Rich media ads are ads offering more interaction – motion, sounds or videoRich media ads are ads offering more interaction – motion, sounds or video

Rich media Ads

Rich media Ads

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Case study

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Media Plan

Run of site is when an ad is placed on several places on a websiteRun of site is when an ad is placed on several places on a websiteROSROS

Run of network is when an ad is placed on several websites in the networkRun of network is when an ad is placed on several websites in the networkRONRON

Either number of impressions or clicks plannedEither number of impressions or clicks plannedVolum

eVolum

e

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What after the clicks

A web page designed to convert visitors to leads. A visitor lands here after clicking an adA web page designed to convert visitors to leads. A visitor lands here after clicking an ad

Landing PageLanding Page

Percentage showing how often people who see your ad end up clicking it.  CTR can be used to gauge how well your keywords and ads are performing.

Percentage showing how often people who see your ad end up clicking it.  CTR can be used to gauge how well your keywords and ads are performing.

Click-Through Rate

Click-Through Rate

Report to check how many clicks or hits an ad receives.Report to check how many clicks or hits an ad receives.

Ad Trackin

g

Ad Trackin

g

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Google Programs

Google’s pay-per-click program, present in relevant Google searchesGoogle’s pay-per-click program, present in relevant Google searches

Adwords

Adwords

Google’s pay-per-click program, delivering ads to individuals' websitesGoogle’s pay-per-click program, delivering ads to individuals' websites

Adsense

Adsense

A group of search-related websites where your ads can appear. These include Google search sites and search sites that partner with Google to show ads

A group of search-related websites where your ads can appear. These include Google search sites and search sites that partner with Google to show ads

Search Networ

k

Search Networ

k

A group of more than a million websites, videos, and apps where your ads can appear. A group of more than a million websites, videos, and apps where your ads can appear.

Display Networ

k

Display Networ

k

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Case Study

The Alzheimer’s Facebook Timeline Experience

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Facebook Ads

The number of times your ad is viewed.For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions.

The number of times your ad is viewed.For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions.

Impressions

Impressions

Number of unique people who see your ad. For example, if 100 different people saw your ad, your reach would be 100.

Number of unique people who see your ad. For example, if 100 different people saw your ad, your reach would be 100.

ReachReach

Average number of times each person saw your ad.

Average number of times each person saw your ad.

Frequency

Frequencyx

This allows to refine target on the basis of Pages Liked and items pulled from interests, activities, education, job titles and groups to which they belong

This allows to refine target on the basis of Pages Liked and items pulled from interests, activities, education, job titles and groups to which they belong

Likes/Interest Targeting

Likes/Interest Targeting

=

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Others

Modifying web sites so that they rank as highly as possible in search resultsModifying web sites so that they rank as highly as possible in search resultsSEOSEO

Address for a page or a website. Eg:- http://www.mealswithkraft.comAddress for a page or a website. Eg:- http://www.mealswithkraft.comURLURL

Key Performance Indicators to measure a campaignKey Performance Indicators to measure a campaignKPIKPI

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Others

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