Audience Profile

KEY FACTS• Age: Everyone who completed my questionnaire was between the ages of 16 –

25, and as my initial research has suggested that this is they key market for my genre of music I have decided to make this age range my main target.

• Gender: The vast majority of people who completed my questionnaire were female, and as the initial research suggested there was a slight bias towards the female market I will stick with that rule, while still making it accessible to men too.

• My questionnaire results suggested that I focus my attentions on getting the video noticed on YouTube, iTunes and the radio, so that people can access the video more on their phones. This suggests that my particular audience are highly interactive with media, which means I could focus some attention on getting the video noticed on social networking sites as well.

• As electronic music is highly popular at the moment, my target audience covers a wide spectrum of people, and I believe that if I create a original video using the information gained from my research the video will be highly successful.

BRANDS AND HOBBIES